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©  D.R.
Serie A TIM: Kappa succeeds Le Coq Sportif as ACF Fiorentina's equipment supplier for 2020-2026

Kappa has become the official equipment supplier of the ACF Fiorentina (Serie A TIM) men's and women's teams for six seasons (2020-2026), announced the club on 21/08/2020. The agreement, made with the Italian license distributor BasicNet, will amount to €2.5m per season. "The partnership will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 191100
• Published on 24/08/20 at 14:30
©  AS Monaco FC
Ligue 1 Uber Eats: Vbet (gambling and betting), official partner of AS Monaco until 2021-22

Vbet, a brand belonging to the British online sports betting operator Vivaro Limited, has become a partner of AS Monaco FC (Ligue 1 Uber Eats) for two seasons, until the end of 2021-22, announced the club on 20/08/2020. Vbet benefits from the status of premium partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191040
• Published on 24/08/20 at 12:40
©  Sportfive
Sportfive: launch of a global operational unit dedicated to esports

Sportfive is launching a global operational unit dedicated to esports, led by Eike Gyllensvärd, in charge of the sale of partnerships, and Moritz Altmann, in charge of business development and relations with rights holders, indicated the sports marketing agency on 20/08/2020. This unit will be…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 191019
• Published on 21/08/20 at 14:29
©  RFEF x Finetwork
Spain: Finetwork (telecom) sponsor of the Spanish Football Federation until 2023

The Spanish telecom operator Finetwork has become a partner of the Spanish Football Federation (RFEF) "until 2023", the body said on 19/08/2020. Finetwork has the status of main partner, the first level in the sponsorship hierarchy of the federation. "As part of this agreement, Finetwork…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 191021
• Published on 21/08/20 at 11:44
©  Uber Eats
Ligue 1: title sponsor Uber Eats launches advertising campaign for the start of the 2020-21 season

"Uber Eats, a home meal delivery application, subsidiary of the independent driver Uber mobile application, unveils 'It's good to love football', its new platform, accompanied by the broadcast of a TV spot with, notably Laurent Paganelli, former player and consultant, Tony Chapron, former Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 190823
• Published on 21/08/20 at 11:17
©  Cadbury x Arsenal
Premier League: Cadbury (Mondelēz), official partner of Arsenal FC from 2020-21

Cadbury, a brand of chocolate bars of the American confectioner Mondelēz International (Oreo, Toblerone...), has become the "official snacking partner" of Arsenal FC (Premier League) from 2020-21, announced the English club on 17/08/2020. "This global partnership will concentrate its initial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 190831
• Published on 20/08/20 at 18:01
©  Atalanta
Serie A TIM: Plus500 (trading) main shirt sponsor of Atalanta BC for 2020-2023

Plus500, a Cyprus-based finanicial trading company, has become a partner and main shirt sponsor of Atalanta Bergamasca Calcio (Serie A TIM) for three seasons, the 2020-2023 period, the club said on 19/08/2020. This is a first level agreement in the club's sponsorship hierarchy. Plus500…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190971
• Published on 20/08/20 at 17:26
©  Grenade CF x Winamax
LaLiga Santander: Winamax extends as main shirt sponsor of Granada CF for 2020-2022

Winamax, a French sports betting operator, has extended with Granada CF (LaLiga Santander) as a partner and main shirt sponsor for two seasons, i.e. the 2020-2022 period, the club announced on 18/08/2020. The agreement was negotiated via the Sportfive agency. "Granada FC will continue to wear…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190889
• Published on 19/08/20 at 16:33
©  AS Monaco FC
Ligue 1 Uber Eats: Afflelou (optician) back of shirt sponsor of AS Monaco until 2021-22

Afflelou, a French chain of opticians and glasses, is extending with AS Monaco FC (Ligue 1 Uber Eats) as partner and back of shirt sponsor for two seasons, until the end of 2021-22, the club announced on 18/08/2020. Afflelou benefits from the status of official partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190894
• Published on 19/08/20 at 13:25
©  Mastercard
Mastercard: a "digital wave" via videos on social networks for the Champions League

Mastercard has activated its partnership with UEFA and the Champions League via the #PricelessWave operation, the American payment solutions group said on 10/08/2020. Mastercard, a partner of the Champions League since 1994, extended its partnership with UEFA for the 2018-2021 cycle on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 190830
• Published on 19/08/20 at 10:40