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©  FC Lorient
Ligue 1: Che Freedom Spirit (energy drinks), pocket sponsor of FC Lorient (2020-2023)

Che Freedom Spirit, an energy drinks brand belonging to the Comexem group, has become a partner and right pocket sponsor of FC Lorient for three seasons (2020-2023), announced the French club promoted to the Ligue 1 Uber Eats, on 09/07/2020. "From the start of the season, the brand's logo with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188135
• Published on 09/07/20 at 14:30
©  D.R.
Exclusive e-Fanzone: "As in a real fan zone fans must enter it and find everything" (F. Cafieri, Oreca Events)

"The concept of e-Fanzone as we imagined it is inspired by the world of gaming, video games in 'open world' (the ability to move anywhere and interact with the scenery to carry out many quests). As in a real fan zone, fans must enter it and find everything they are entitled to expect: broadcasting…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 188114
• Published on 09/07/20 at 13:30
©  Real Madrid CF
LaLiga Santander: KOK Sports (betting), regional partner of Real Madrid in Asia (2020-2023)

KOK Sports, a sports betting and entertainment platform, has become a regional partner of Real Madrid CF (LaLiga Santander) in Asia for three seasons (2020-2023), announced the club on 08/07/2020. KOK Sports benefits from the status of regional partner, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 188103
• Published on 09/07/20 at 11:40
©  PSG
Ligue 1: ALL (Accor) offers the "Limitless experience" for Paris Saint-Germain supporters

ALL, the lifestyle programme of the French hotel group Accor, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has released a video to unveil the "Limitless experience" on 06/07/2020. The video was produced by the agency Havas Sports & Entertainment. The aim of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188083
• Published on 09/07/20 at 11:00
©  D.R.
Rangers FC: sponsorship packages adapted for matches held behind closed doors in 2020-21

Rangers Football Club (Ladbrokes Premiership) is offering new "virtual matchday sponsorship packages" to address the potential of having to offer matches behind closed doors as the 2020-21 Scottish championship is due to start on 01/08/2020, announced the club on 06/07/2020. "Virtual matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188084
• Published on 09/07/20 at 10:20
©  D.R.
LaLiga Santander: Macron extends as equipment supplier of Real Sociedad for 5 seasons (2021-2026)

Macron has extended its contract as the official equipment supplier of Real Sociedad de Futbol (LaLiga Santander) for an additional five seasons (2021-2026), announced the club on 08/07/2020. The Italian equipment manufacturer succeeded adidas (2014-2018) to become the kit supplier of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 188033
• Published on 08/07/20 at 17:55
©  Lega Serie A
Italy: ISG collaborates with Lega Serie A for the display of virtual logos within stadiums

Interregional Sports Group (ISG), a company specialised in sports marketing, has extended its partnership with the Lega Serie A to display virtual logos and graphics in Italian stadiums that are empty due the Covid-19 pandemic until the end of the 2019-20 season, announced the Italian professional…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 187990
• Published on 08/07/20 at 16:00
©  D.R.
Serie A TIM: Cygames (video games) returns as a back shirt sponsor of Juventus FC from 2019-20

Cygames, a Japanese video game publisher belonging to CyberAgent Group, will again become a partner and back shirt sponsor of Juventus FC (Serie A TIM) from the end of 2019-20, announced the club on 07/07/2020. This agreement only concerns the senior men's team. The partnership will run until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187979
• Published on 08/07/20 at 14:30
©  D.R.
Serie A TIM: Konami (video games) loses the official licenses to Inter and AC Milan from 2020-21

Konami, a Japanese video game publisher, has announced that it has lost the official licenses to use the digital assets of FC Internazionale Milano and AC Milan (Serie A TIM) on 07/07/2020. The publisher was a partner of the two Italian clubs following agreements on 08/09 (Inter) and 28/09/2017…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 187954
• Published on 08/07/20 at 11:40
©  Inter Milan
FC Internazionale Milano: shareholder Suning renews its sponsorship rights until 2021-22 (press)

The Chinese multinational company Suning, which specialises in the distribution of electronic products and household appliances, has extended its naming rights to FC Internazionale Milano's (Serie A TIM) training centre until 2021-22, according to the Italian daily newspaper La Gazzetta dello…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187876
• Published on 08/07/20 at 09:40