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©  Manchester City FC
Manchester City FC: creation of a mobile game with new regional partner Capstone Games

Capstone Games, a Chinese company specialised in the development of video games for mobiles, has become a regional partner (second level) of Manchester City FC (Premier League) and "will become the club's official casual mobile game partner in Asia Pacific, North America and the United Kingdom,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 187425
• Published on 02/07/20 at 17:20
©  D.R.
Bundesliga: adidas succeeds Macron as equipment supplier of 1. FC Union Berlin (2020-2025)

adidas will become the official equipment supplier of 1. FC Union Berlin (Bundesliga) from 2020-21, announced the club on 02/07/2020. The agreement, scheduled to run for five seasons (2020-2025), would involve an estimated €700,000 per year, according to German media. adidas succeeds Macron, Union…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 187393
• Published on 02/07/20 at 16:00
©  OGC Nice
OGC Nice: Grenadier (Ineos group), official partner from the 2020-21 season

Grenadier, a 4x4 vehicle project from the Ineos group (chemicals), has become an official partner (second level) and back shirt sponsor of OGC Nice (Ligue 1 Uber Eats) from the 2020-21 season, announced the club on 01/07/2020. Ineos has owned the club since August 2019 and has been the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187302
• Published on 02/07/20 at 12:30
©  FC Bayern Munich
Bundesliga: Siemens (technology) extends as Bayern Munich's performance partner (2020-2023)

Siemens, a German technology group, has extended its contract as a "performance partner" of FC Bayern Munich (Bundesliga) for three seasons (2020-2023), announced the German club on 01/07/2020. This extension focuses on the provision of technologies for sustainable development. Siemens…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility
• Article # 187311
• Published on 02/07/20 at 11:40
©  FC Lorient
Ligue 1 Uber Eats: Jean Floc'h extends as main shirt sponsor of FC Lorient (2020-2023)

Jean Floc'h, a group based in Morbihan (FRA) and specialised in the food industry, has extended as a partner and main shirt sponsor of FC Lorient for an additional three seasons (2020-2023), announced the newly promoted Ligue 1 Uber Eats club, on 30/06/2020. As part of the agreement, Jean Floc'h…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187252
• Published on 01/07/20 at 12:30
©  Mercedes-Benz Grand Prix Ltd.
Formula 1/Mercedes: black "Silver Arrows" in 2020 to support the fight against racism

The Mercedes-AMG Petronas F1 Team has presented a black livery for 2020, abandoning for the whole 2020 season the traditional metallic grey for its "Silver Arrows", in order to join the fight against racism and discrimination, on 29/06/2020. According to the German constructor, the commitment aims…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 187160
• Published on 01/07/20 at 11:10
©  D.R.
Paris Saint-Germain: Fanatics, merchandising distributor "to expand the club's e-commerce business"

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its agreement as the official merchandising distributor of Paris Saint-Germain (Ligue 1 Uber Eats) for 10 seasons (2020-2030), announced the French club on 30/06/2020. Fanatics has therefore extended its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 187172
• Published on 01/07/20 at 10:30
Nike: -4% in turnover in 2020 (€33.6bn), -14% in football revenues (€1.4bn)

Nike has posted a turnover of $37.4bn (€33.6bn) for the fiscal year 2020 (from 01/06/2019 to 31/05/2020), down 4% (-2% excluding currency effects) compared to 2019 ($39.1bn), according to the American equipment manufacturer on 25/06/2020. The Nike brand contributed 95% of the group's revenues…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 187156
• Published on 01/07/20 at 09:45
©  D.R.
Premier League: Umbro extends as equipment supplier of West Ham United FC beyond 2022-23

Umbro has extended as a partner and equipment supplier with West Ham United FC (Premier League) beyond 2022-23, according to the London club on 29/06/2020. Under the terms of this agreement, the English-based equipment manufacturer will support all the club's teams (men, women and juniors)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 187104
• Published on 30/06/20 at 12:31
©  D.R.
USA: Amazon obtains naming rights to Seattle's future stadium the "Climate Pledge Arena"

Amazon has obtained from Oak View Group the naming rights for a future 18,100-seat stadium (17,100 for Hockey games) in Seattle (Washington State, USA), which will host the city's NHL franchise and the Seattle Storm (WNBA), according to the American e-commerce group on 25/06/2020. Rather than…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 187086
• Published on 30/06/20 at 11:49