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©  D.R.
Serie A TIM: Macron succeeds Joma as UC Sampdoria's equipment supplier for 6 seasons (2020-2026)

The Italian brand Macron has become the equipment supplier of Unione Calcio Sampdoria (Serie A TIM) for six seasons (2020-2026), announced the club on 05/08/2020. "Under the new agreement, Macron will supply kit for the team and staff, as well as a wide range of club merchandise." Macron has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190263
• Published on 06/08/20 at 16:40
©  LaLiga
LaLiga: Puma presents official balls for 2020-21 including one dedicated to El Clásico and derbies

Puma has presented the two official balls for the 2020-21 LaLiga Santander and LaLiga SmartBank seasons, announced LaLiga on 06/08/2020. The first Puma ball named "Accelerate", whose dominant colour is white, will be used for the majority of matches in the Spanish championships. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 190301
• Published on 06/08/20 at 15:39
©  D.R.
Paris Saint-Germain: Hubside to create a tifo with the help of fans for the resumption of Ligue 1

Hubside, a French website creation service belonging to the SFAM group (insurance broker), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) in order to "create the first collaborative tifo" for the first matchday of the 2020-21 French Championship between Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 190171
• Published on 06/08/20 at 14:39
©  FC Bayern
FC Bayern Munich: Wangkanai (sugar) extends as a regional partner for Thailand (2020-2026)

Wangkanai, a Thai sugar producer, has extended as regional partner of FC Bayern Munich (Bundesliga) in Thailand for six seasons (2020-2026), announced the German club on 04/08/2020. The original partnership between the two entities dates back to 13/01/2016. Wangkanai remains a regional partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190282
• Published on 06/08/20 at 13:39
©  Pro League
Belgium: bwin, new betting partner of the Pro League, acquires betting streaming rights via Eleven

The audiovisual group Eleven Sports Belgium (subsidiary of Eleven), has concluded two sub-licensing agreements for the broadcasting rights, in Belgium, to the Pro League, on 04/08/2020. The first concerns bwin, a sports betting operator based in Gibraltar and belonging to the British group…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Betting, Sponsors - Partners
• Article # 190283
• Published on 06/08/20 at 12:00
©  adidas
adidas: Kasper Rorsted (DEN, 58) extends as CEO for five years, until 31/07/2026

Kasper Rorsted ("Rørsted" in Danish, 58) has extended as CEO of adidas for a further five years, until 31/07/2026, announced the German group on 04/08/2020. "Kasper Rorsted has driven the implementation of our long-term strategy 'Creating the New' with great energy and success. He clearly left…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 190261
• Published on 06/08/20 at 09:35
©  NBA
Basketball: programme dedicated to sports betting on the NBA's OTT platform

NBA Digital, a digital subsidiary jointly managed by the NBA and Turner Sports, launched NBABet Stream, a programme focused on sports betting analysis, on the NBA League Pass (OTT offer), on NBA TV and on NBA.com (via subscription) on the occasion of the Oklahoma City Thunder - Denver Nuggets…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 190255
• Published on 05/08/20 at 17:29
©  Bologna FC 1909
Serie A TIM: Draghetti and Moreno Renault dealerships extend as a partners of Bologna FC for 2020-21

The Draghetti and Moreno Renault automobile dealerships in the city of Bologna (ITA) have extended their partnerships with Bologna FC 1909 (Serie A TIM) "for the 2020-21 season," announced the Italian club on 31/07/2020. The partnership with the Draghetti and Moreno Renault dealerships…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190222
• Published on 05/08/20 at 15:52
©  D.R.
LaLiga Santander: Nike extends as equipment supplier of Sevilla FC until 2021-22

Nike has extended its contract as the equipment supplier of Sevilla FC (LaLiga Santander) for an additional season and will therefore supply the club's kits until the end of 2021-22, announced the club on 08/04/2020. The American equipment manufacturer will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 190200
• Published on 05/08/20 at 13:08
©  AS Monaco FC
AS Monaco FC: Triangle Interim (HR) extends and becomes a shoulder sponsor for 2020-2022

Triangle Interim, a French company specialised in human resources, has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) and will now be featured on the shoulder of the club's shirts (no longer on the sleeve) for two more seasons (2020-2022), announced the club on 04/08/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190165
• Published on 05/08/20 at 11:39