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©  Valencia CF
LaLiga Santander: Amstel (beer) extends as a premium partner of Valencia CF for 2020-21

Amstel, a beer brand belonging to the Dutch group Heineken, has extended its partnership with Valencia CF (LaLiga Santander) for the 2020-21 season, announced the Spanish club on 12/09/2020. Amstel has been a partner of Valencia CF since the 2018-19 season and continues to have the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 193096
• Published on 17/09/20 at 10:49
©  THE FA
England: Vitality (insurance) becomes the new title sponsor of the Women's FA Cup for 2020-2023

Vitality, a British health and life insurance group, has become a partner of The Football Association and will be the title sponsor of the Women's FA Cup for three seasons (2020-2023), announced the body on 16/09/2020. The competition will now be known as the "Vitality Women's FA Cup". "The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 193148
• Published on 16/09/20 at 16:30
©  D.R.
Premier League: Aeroset and SnickersUK, become sleeve sponsors of Wolves and Brighton respectively

Aeroset, a Hong Kong-based company specialised in aerospace, has becomes a partner (first level) and sleeve sponsor of Wolverhampton Wanderers FC (Premier League) from the 2020-21 season, according to the English club on 14/09/2020. Aeroset succeeds CoinDeal (POL), Wolves' sleeve sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193038
• Published on 16/09/20 at 12:09
©  D.R.
Serie A TIM: Raffles (asset management), regional partner of Juventus in Asia for 2020-2023

Raffles Family Office, a Hong Kong-based company offering asset and wealth management solutions for families and individuals, has become a regional partner of Juventus FC (Serie A TIM) for Asia for the 2020-2023 period, announced the club on 14/09/2020. Raffles has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 192909
• Published on 16/09/20 at 10:09
©  UEFA
2020-21 Champions League: adidas and UEFA present the official ball for the group stage

adidas and UEFA have presented the "Finale 20", the official ball for the playoffs and group stage of the 2020-21 Champions League, on 14/09/2020. The playoff matches begin on 15/09, while the group stage begins on 20/10/2020. The German equipment manufacturer has been the official supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 192988
• Published on 15/09/20 at 17:45
©  D.R.
Serie A TIM: Tiscali (telecoms), premium partner of AS Roma from 2020-21

Tiscali, an Italian telecommunications operator based in Cagliari, has become the "offical connectivity provider" of AS Roma (Serie A TIM) from 2020-21, announced the Roman club on 15/09/2020. Tiscali benefits from the status of premium partner, the second level in AS Roma's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 193013
• Published on 15/09/20 at 16:14
©  Orcam
Sponsorship: OrCam (portable devices, ISR), partner of Lionel Messi (ARG, FC Barcelona)

OrCam, an Israeli company specialised in portable devices for the blind and visually impaired, has become a partner of Argentine football player Lionel Messi (FC Barcelona, LaLiga Santander) from 2020, according to the company on 09/09/2020. As part of this agreement, Lionel Messi met with…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 192971
• Published on 15/09/20 at 12:14
©  Eintracht Frankfurt
Bundesliga: DPD (logistics), sleeve sponsor of Eintracht Frankfurt for 2020-2023 (€2.5m/year)

DPD Deutschland, the German subsidiary of the French company DPD Group specialised in logistics services, has become a partner and sleeve sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023), according to the club on 11/09/2020. DPD Deutschland has the status of premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192970
• Published on 15/09/20 at 10:59
©  D.R.
LaLiga Santander: Versus (betting), shorts and training kit sponsor of Atlético Madrid for 2020-2023

Versus, a sports betting operator launched in 2020 by the Spanish group Orenes, which specialises in casinos and gambling, has become a partner and shorts sponsor of Club Atlético de Madrid (LaLiga Santander) for three seasons (2020-2023), announced the Spanish club on 10/09/2020. Versus has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192875
• Published on 14/09/20 at 15:40
©  Puma
Equipment suppliers: Puma succeeds Nike as partner of Neymar Jr. (PSG) from 2020-21

Puma has become the new equipment supplier of the Brazilian football player Neymar da Silva Santos Júnior (Paris Saint-Germain) from 2020-21 as part of a "long-term partnership," announced the German brand on 12/09/2020. The agreement was concluded with NR Sports, the company that manages Neymar's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 192874
• Published on 14/09/20 at 15:00