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©  eToro
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 193399
• Published on 18/09/20 at 14:24
©  Puma
Exclusive Sponsorship: major changes among Bundesliga clubs for the 2020-21 season

The 2020-21 Bundesliga season kicks off with FC Bayern Munich - FC Schalke 04 at the Allianz Arena (75,000 capacity) in Munich (Bavaria, Germany) on Friday 18/09/2020 (kick-off at 20:30 CET). 1 & 1, Puma, Flatex, Deutsche Bank... There have been a number of changes in terms of sponsorship for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 193286
• Published on 18/09/20 at 13:04
©  D.R.
LaLiga: M-Bet (betting), regional partner of the Spanish league in Africa for 2020-2023

M-Bet, a Tanzanian sports betting operator, has become a regional partner of LaLiga in East Africa for three seasons (2020-2023), announced the Spanish league on 17/09/2020. Five countries are included in the agreement: Kenya, Uganda, Democratic Republic of Congo, Tanzania, and Zambia. M-Bet…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 193364
• Published on 18/09/20 at 11:44
©  AS Roma
Serie A TIM: Chipper (money transfers), regional partner of AS Roma in Africa

Chipper, a Californian company specialised in international money transfers, has become a regional partner of AS Roma (Serie A TIM) in Africa from 2020-21 in order to "advance football on the continent," announced the club on 17/09/2020. Chipper has the status of regional partner, the sixth level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 193365
• Published on 18/09/20 at 11:10
©  D.R.
Serie A TIM: Parimatch succeeds 10Bet as betting partner of Juventus FC (excluding in Italy)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Juventus FC (Serie A TIM) from 2020-21, announced the club on 17/09/2020. In view of Italian legislation which prohibits advertising for gambling in sport (Dignity Decree Law…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 193284
• Published on 18/09/20 at 09:30
©  D.R.
esports: Bose (sound systems) partners with Riot Games and launches its first gaming headset

Bose, an American manufacturer of sound systems and headphones, has become a partner of Riot Games and the "official gaming headset of LoL Esports global events" (the three major events) from 2020, announced the American publisher on 16/09/2020. In particular, Bose becomes a partner of the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, esport - gaming
• Article # 193312
• Published on 17/09/20 at 17:50
©  D.R.
Ukraine: Puma succeeds Nike as as equipment supplier of Shakhtar Donetsk for 5 seasons (2021-2026)

Puma will become the official equipment supplier of Shakhtar Donetsk (FavBet Liga, Ukrainian first division) for five years from the 2021-22 season (2021-2026), announced the club on 15/09/2020. The German equipment manufacturer succeeds Nike, Shakhtar Donetsk's official equipment supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 193149
• Published on 17/09/20 at 16:40
©  D.R.
Premier League: Nexen Tire (tyres) extends as sleeve sponsor of Manchester City FC from 2020-21

Nexen Tire, a South Korean tyre manufacturer, has renewed its partnership as sleeve sponsor of Manchester City FC (Premier League) from 2020-21 as part a "multi-year deal," announced the club on 16/09/2020. The agreement has been extended to Manchester City's women's team (Barclays FA Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 193167
• Published on 17/09/20 at 13:29
©  D.R.
Serie A TIM: Randstad (human resources) extends as a partner of Juventus FC for 2020-2022

Randstad Italia, the Italian subsidiary of the Dutch human resources group, has extended its partnership with Juventus FC (Serie A TIM) for an additional two seasons (2020-2022), announced the club on 15/09/2020. Randstad, which has been a partner of Juventus since 2014-15, will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193150
• Published on 17/09/20 at 12:39
©  RB Leipzig
Bundesliga: Signify (lighting solutions), official partner of RB Leipzig from 2020-21

Signify (formerly Philips Lighting), a Netherlands company specialised in LED lighting solutions, has become a partner of RB Leipzig (Bundesliga) from 2020-21 in order to "support the Red Bulls in the modernisation of the Red Bull Arena (42,959 capacity) with an innovative lighting concept,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 193175
• Published on 17/09/20 at 11:54