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©  D.R.
Falken (tyres) extends as a partner of Borussia Mönchengladbach and Club Atlético de Madrid

Falken Tyre Europe GmbH, the European subsidiary of the Japanese tyre brand Falken (Sumimoto Rubber Industries Group), has extended its partnership with Borussia Mönchengladbach (Bundesliga) and Club Atlético de Madrid (LaLiga Santander) for the 2020-21 season, announced the company on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 197760
• Published on 29/10/20 at 15:44
©  FC Internazionale Milano
Inter Milan: sponsorship revenue (€69.4m) down 46.7% at the end of the 2019-20 financial year

FC Internazionale Milano posted a decrease of €61m in sponsorship revenue, from €130.5m (2018-19) to €69.4m (-46.7%) at the end of the 2019-20 financial year which ended on 30/06/2020, announced the club on 28/10/2020. Most of this decline is due to the non-renewal of regional partners in China…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 197717
• Published on 29/10/20 at 11:50
©  Werder Brêmen
Bundesliga: Umbro, equipment supplier of Werder Bremen since 2018-19, extends until end of 2024-25

Umbro, an English brand belonging to the American company Iconix Brand Group, has extended its contract as the equipment supplier of Sport Verein Werder Bremen (Bundesliga) for an additional two seasons (2023-2025) from the initial agreement (2018-2023), announced the club on 27/10/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 197586
• Published on 28/10/20 at 15:44
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Sure (deodorant, Unilever), training kit sponsor in 2020-21

Sure, a deodorant brand belonging to the Dutch group Unilever, has become an official partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season, announced the club on 23/10/2020. Sure will be displayed on the training kits of Wolves players and staff. The deodorant brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 197528
• Published on 28/10/20 at 12:39
©  RCD Espanyol
LaLiga SmartBank: Vitaldent (dental clinics), partner of RCD Espanyol until 2022-23

Vitaldent, a Spanish network of dental clinics, has become a partner and the "official dental clinic" of RCD Espanyol (LaLiga SmartBank) as part of "a three-year agreement" until 2022-23, announced the Catalan club on 26/10/2020. Under the agreement, Vitaldent will benefit from visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 197498
• Published on 28/10/20 at 11:20
©  EFL
England: faced with reform, the EFL considers betting sponsorship to be vital (£40m/year)

"The association between football and the gambling sector is long-standing, with a collaborative, evidence-based approach to preventing gambling harms of much greater benefit than that of a blanket ban of any kind," said the English Football League on 25/10/2020, as the British Government prepares…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 197448
• Published on 28/10/20 at 09:29
©  Liverpool FC
Premier League: AXA (insurance) obtains naming rights to Liverpool FC's new training centre

The French insurance company AXA has extended its partnership with Liverpool FC (Premier League) and obtained the naming rights to the club's future training centre, the "AXA Training Centre", announced the English club on 26/10/2020. The new (9,200 m2) sports complex located in Kirkby - in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 197479
• Published on 27/10/20 at 15:56
©  LaLiga
Spain: LG Electronics, technology partner of LaLiga from 2020-21

LG Electronics, a South Korean manufacturer of electronic products (TVs, smartphones ...), has become a technology partner of LaLiga from the 2020-21 season, announced the Spanish League on 26/10/2020. The agreement "aims to bring sport and technology further together in order to improve the fan…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 197426
• Published on 27/10/20 at 11:33
©  Juventus FC
adidas: hand-drawn "Humanrace FC" fourth shirts designed by singer Pharrell Williams

adidas has launched the "Humanrace Football Collection", which includes five shirts hand-drawn and signed by singer Pharrell Williams, creative director of the collection, on 23/10/2020. As a result, five clubs under contract with the German equipment manufacturer (Arsenal FC, Manchester United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 197331
• Published on 26/10/20 at 16:39
©  Nike
Nike: equipment manufacturer encourages Americans to vote in the presidential elections

Nike has released a video entitled "You Can't Stop Our Voice" to encourage Americans to vote in the presidential elections on Tuesday 03/11/2020. The video, first broadcast on 23/10/2020, "illustrates how you don't have to be a global superstar to make an impact," said the US equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 197285
• Published on 26/10/20 at 12:59