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©  Signify
PSV Eindhoven/Covid-19: Signify installs 15 UV-C luminaires to disinfect facilities

Signify, a company specialised in lighting solutions and a subsidiary of the Dutch technology group Philips, has activated its partnership with PSV Eindhoven (Eredivisie) by supplying the Dutch club with 15 UV-C luminaires (electric light units) capable of disinfecting the air, surfaces and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 199353
• Published on 16/11/20 at 09:35
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 199379
• Published on 13/11/20 at 15:40
©  D.R.
Fnatic: Lavazza (coffee) offers an in-game experience to celebrate its entry into esports

Lavazza, an Italian coffee brand based in Turin (ITA), has become an official partner of Fnatic from 2020, announced the British organisation on 10/11/2020. This is Lavazza's first sponsorship agreement in esports. As part of the collaboration, Lavazza is launching an in-game experiment on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 199302
• Published on 13/11/20 at 12:49
©  Atlético de Madrid
LaLiga Santander: Rowe (engine lubricants), partner of Club Atlético de Madrid for 2020-2024

Rowe Mineralölwerk, a German group specialised in engine and industrial lubricants, has become an official partner of Club Atlético de Madrid (LaLiga Santander) for four seasons (2020-2024), announced the club on 11/11/2020. Rowe has the status of official partner, the second level in Atlético…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 199271
• Published on 13/11/20 at 11:09
©  PSV Eindhoven
PSV Eindhoven: Philips extends naming rights to the "Philips Stadion" until 2030-31 (€2.5m/season)

Philips, a Dutch technology group (TV, household appliances, lighting, healthcare...), has extended its partnership with PSV Eindhoven (Eredivisie) for an additional 10 seasons (2021-2031), announced the club on 11/11/2020. This agreement is worth €2.5m per season, versus €1.5m per season over the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 199210
• Published on 12/11/20 at 16:15
©  Chelsea FC
Chelsea FC: Three recreates stadium atmosphere in warehouse for couple's 50th wedding anniversary

Three, a telephone operator belonging to the Hong Kong group CK Hutchison Holdings, has activated its partnership with Chelsea FC (Premier League) by reproducing the atmosphere of Stamford Bridge (41,600 capacity) in a London warehouse to celebrate the 50th wedding anniversary of two of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 199172
• Published on 12/11/20 at 14:00
©  Chelsea FC
Chelsea FC: first Premier League club to partner with the Chinese social network Weibo

Weibo, a Chinese social network belonging to the Sina Sports group, has become a partner of Chelsea FC (Premier League) for the Chinese market from 2020-21, announced the London club on 10/11/2020. "As part of the partnership, we will utilise the Weibo platform to deliver new and exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 199041
• Published on 10/11/20 at 15:15
©  Olympique de Marseille
Olympique de Marseille: Intersport extends as an official partner for two seasons (2021-2023)

Intersport, a distributor of sporting goods, has extended its partnership with Olympique de Marseille (Ligue 1 Uber Eats) for an additional two seasons (2021-2023), announced the French club on 10/11/2020. "Conscious of the very difficult economic situation since the beginning of the year 2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 199011
• Published on 10/11/20 at 13:40
©  Okaia
FFF: Okaia (perfume) launches "Eau Bleue" the "signature scent of the French football team"

Okaia, a start-up from Nice (FRA) founded in 2020, is collaborating with the Fédération Française de Football and has launched "Eau Bleue" (Blue Water), "the first fragrance in its collection of ephemeral perfumes designed to refine the world of sport," said the company, which is associated with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 198923
• Published on 10/11/20 at 10:50
©  DFL
esports: ESL signs strategic partnership with the DFL (GER) to develop the Virtual Bundesliga

The Electronic Sports League, an organiser of esports competitions, has signed a "strategic partnership" with the Deutsche Fußball Liga GmbH to "further develop and professionalise the Virtual Bundesliga (VBL)" the DFL's esports competition, announced the German League on 06/11/2020. This…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, esport - gaming
• Article # 198872
• Published on 09/11/20 at 17:10