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©  FC Barcelona
FC Barcelona: Oppo activates its partnership with the #GoForItChallenge on TikTok

Oppo, a Chinese smartphone manufacturer, has activated its partnership with FC Barcelona (LaLiga Santander) by launching the #GoForItChallenge, a challenge on the video sharing platform TikTok, through which fans can share "their favourite Barça-related moments and experiences," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 198356
• Published on 04/11/20 at 12:20
©  Simone Arveda/Pegaso Newsport Simone Arveda/Pegaso Newsport Simone Arveda/Pegaso Newsport
Serie A TIM: Very Mobile (telecoms), main shirt sponsor of UC Sampdoria for 2020-21

Very Mobile, a mobile phone service provider belonging the Italian telecommunications operator Wind Tre, owned by the Hong Kong group CK Hutchison Holdings, has become a partner and main shirt sponsor of UC Sampdoria (Serie A TIM) for the 2020-21 season, announced the club on 30/10/2020. UC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 198354
• Published on 04/11/20 at 11:45
©  LFP
LFP: "Football is good for BKT" Indian brand makes first assessment of its sponsorship agreements

"Football is good for BKT. Surveys show that brand awareness has increased significantly," said the Indian group Balkrishna Industries Ltd. (BKT) on 02/11/2020. The (B2B) manufacturer of off-road tyres has made an initial assessment of its investments in French football, after becoming title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 198186
• Published on 03/11/20 at 12:20
©  NTF
Sep/Oct 2020: Interviews by News Tank Football (Mediapro, Uber Eats, Neo/Eleven, OneFootball)

Please find below a selection of recent News Tank Football interviews, including extended conversations with: • Arnaud Simon, managing director of the sports media consultancy In&Out Stories and former director of Eurosport France • Jean-Michel Roussier, editorial director of Mediapro Sport…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Stadiums
• Article # 198181
• Published on 03/11/20 at 10:49
©  PSG
Paris Saint-Germain: Supercell (mobile games, FIN) extends as premium partner from 2020-21

Supercell, a Finnish publisher of video games for mobiles and tablets, has extended as an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2020-21, announced the club on 02/11/2020. A partner since 2019-20, the publisher of the game Clash Royale, continues to benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 198096
• Published on 02/11/20 at 16:25
©  ACF Fiorentina
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 197869
• Published on 30/10/20 at 15:15
©  Red Bull
esports: Red Bull to live stream the Worlds 2020 final to make LoL "more accessible to new viewers"

Red Bull, an energy drinks brand, has activated its partnership with Riot Games and will broadcast the final of the 2020 League of Legends World Championship (Worlds) on its Twitch and YouTube channels on 31/10/2020, announced the Austrian group on 28/10/2020. The aim of this broadcast is to help…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, esport - gaming
• Article # 197907
• Published on 30/10/20 at 14:05
©  BuJo
6 Nations/France-Ireland: Guinness launches a "limited-edition" burger and drink kit for Irish fans

The Irish beer brand Guinness, part of the British group Diageo, has activated its partnership with the 6 Nations Tournament in Ireland with the launch of a "limited-edition" burger and drink "rugby at home kit" to mark the return of the competition, announced Six Nations Ltd, the organising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 197865
• Published on 30/10/20 at 13:30
©  American Express
Paris Saint-Germain: American Express launches advert campaign focused on inclusion and diversity

American Express, an American financial services company, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new advertising campaign that "celebrates diversity and inclusion," announced the group on 29/10/2020. "Launched on 01/11/2020 and visible…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 197732
• Published on 30/10/20 at 12:20
©  FAI
Ireland: Umbro succeeds New Balance as equipment supplier of the Football Association (2020-2026)

Umbro, an English brand belonging to the American company Iconix Brand Group, has become the official equipment supplier of the Football Association of Ireland (FAI) for "a six-year period" from 01/11/2020 (2020-2026), announced the Association and brand on 29/10/2020. Umbro will supply the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 197845
• Published on 30/10/20 at 11:09