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©  Leeds United FC
Leeds United FC: strategic partnership with Roc Nation (agency) featuring a mural of club legends

Roc Nation, an American sports and entertainment agency, has launched a strategic partnership with Leeds United FC (Premier League) to promote diversity via a mural featuring some of the club's iconic players, on 21/11/2020. "Situated on The Calls, in the heart of Leeds, a mural has been…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 200265
• Published on 23/11/20 at 12:15
©  The FA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 200144
• Published on 20/11/20 at 16:55
©  Qatar Airways
Marketing: Qatar Airways unveils a Boeing 777 painted in 2022 World Cup colours

Qatar Airways has activated its partnership with FIFA and has unveiled an aircraft painted in the colours of the 2022 World Cup organised in Qatar, a competition for which the Qatari airline company is a partner, on 20/11/2020. To mark the occasion, the Boeing 777 will fly from Doha (the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 200151
• Published on 20/11/20 at 15:26
©  FFF
FFF: Intermarché (supermarkets) extends as partner of the French Federation until the end of 2027-28

Intermarché, a French supermarket group, has extended as an official partner of the French Football Federation until the end of 2027-28, announced the body on 20/11/2020. Intermarché succeeded Carrefour (1997-2018) partner of the FFF for the 2018-2023 cycle (€5m/season) on 31/05/2018. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 200129
• Published on 20/11/20 at 13:44
©  PlayStation
Marketing: UEFA and tennis player Naomi Osaka support the release of the PS5 (PlayStation, Sony)

PlayStation, a manufacturer of video game consoles and games belonging to the Japanese group Sony Interactive Entertainment (Sony Corporation group), has activated its partnerships with UEFA and the Japanese tennis player Naomi Osaka to promote the release of its new console, the PS5, available…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 200101
• Published on 20/11/20 at 11:54
©  ATP
Tennis: Rolex (watchmaker) extends as official timekeeper of the ATP Tour from 2021

Rolex, a Swiss watchmaker, has extended its partnership with the ATP from 2021 and will remain the "official timekeeper" of the ATP Tour as part of "a long-term extension," announced the Association of Tennis Professionals on 17/11/2020. Rolex continues as a "gold partner" (third level) of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 199962
• Published on 19/11/20 at 17:45
©  Two Circles
Agencies: Two Circles acquires the sports rights agency TRM Partners

Two Circles has acquired TRM Partners, a UK agency specialised in the sale of sports rights, according to the UK market research agency on 17/11/2020. This acquisition will create a dedicated "rights management function" within Two Circles, lead by Harry Horsley and Leo Thompson (co-founders of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 200015
• Published on 19/11/20 at 16:45
©  AC Milan
AC Milan: partnership with AIM Sport for the installation of geo-localised virtual advertising

AIM Sport, a Swiss company specialised in sports marketing and digital advertising, has become a strategic partner of AC Milan (Serie A TIM) in order to provide commercial partners with geo-localised virtual advertising via "digital overlay technology" on LED signage at the San Siro (78,326…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 200028
• Published on 19/11/20 at 16:05
©  Hasbro
Premier League: Arsenal FC and Chelsea FC players compete to promote Nerf toys

Nerf, a toy brand belonging to the American company Hasbro, is collaborating with Arsenal FC and Chelsea FC (Premier League) to promote its new product the Nerf Ultra One Blaster, a motorised toy gun that shoots foam darts. As part of the short colloboration negotiated by the sports and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 200014
• Published on 19/11/20 at 15:29
©  News Tank
Premier League: 16 clubs have a betting partner in 2020-21 (17 different operators)

16 Premier League clubs have at least one sports betting operator among their partners in 2020-21 as of 17/11/2020. The four that do not are Chelsea FC, Liverpool FC, Sheffield United FC and Tottenham Hotspur FC. In total, out of the 17 betting operators represented in the English league (for a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 199750
• Published on 19/11/20 at 11:56
• Updated on01/12/20 at 15:26