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©  World Rugby
Rugby: Société Générale (FRA, bank), worldwide partner of the 2023 World Cup in France

The French bank Société Générale has extended its status as a "worldwide partner" (first level) and official bank of World Rugby for the 2023 Rugby World Cup played in France, according to the body on 06/10/2020. Société Générale has been a partner of the Rugby World Cup since its second edition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 195289
• Published on 07/10/20 at 16:49
©  Tottenham Hotspur FC
Premier League: Hyperice, official recovery technology supplier of Tottenham Hotspur FC from 2020-21

Hyperice, a US company specialised in sports technology for athlete recovery and injury prevention, has become the "official recovery technology supplier" of Tottenham Hotspur FC (Premier League) and Tottenham Hotspur Women, from 2020-21, announced the London (ENG) club on 06/10/2020. Hyperice…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 195290
• Published on 07/10/20 at 15:33
©  Paris SG
Paris Saint-Germain: 4th collaboration with Jordan Brand featuring a lifestyle collection + 3rd kit

Jordan Brand, a brand of the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) through the presentation of a new lifestyle collection that includes the club's 2020-21 third kit, announced the club on 06/10/2020. The new fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 195187
• Published on 06/10/20 at 17:44
©  RFU
England Rugby: Allianz, insurance partner of the RFU, title partner of Premier 15s (women's league)

The German insurance company Allianz has become the official "insurance partner" of the Rugby Football Union (RFU) and title partner of the Premier 15s, top tier of women's rugby union taking which will be known as the "Allianz Premier 15s," announced England Rugby on 06/10/2020. "Allianz is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 195183
• Published on 06/10/20 at 16:20
©  Malaga CF
LaLiga SmartBank: Mi Colchón (beds), shirt sponsor of Malaga CF from 2020-21

Mi Colchón, a Spanish bed and mattress chain based in Malaga (ESP), has become an official partner and shirt sponsor of Malaga CF (LaLiga Santander) from 2020-21, according to the Spanish club on 05/10/2020. The exact length of the agreement has not been communicated although it is expected to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 195162
• Published on 06/10/20 at 15:50
©  OL
Olympique Lyonnais: Groupama extends stadium naming rights for two seasons (2020-2022)

Groupama Rhône-Alpes Auvergne, the regional subsidiary of the French insurance and banking group, has extended its naming rights for the Parc OL (59,286 capacity) for two seasons (2020-2022), announced OL Groupe, the holding company that owns Olympique Lyonnais (Ligue 1 Conforama) and the stadium…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 195100
• Published on 06/10/20 at 11:10
©  OM
Puma: Olympique de Marseille unveils a connected third shirt which gives access to exclusive prizes

Olympique de Marseille (Ligue 1 Uber Eats) and its German equipment manufacturer Puma have presented the club's third shirt for the 2020-21 season. It is equipped with "an NFC (Near-Field-Communication) chip giving access to "Money can't buy" prizes for fans as well as exclusive surprises…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 195087
• Published on 06/10/20 at 09:50
©  Leeds United FC
Premier League: Cadbury (Mondelēz) official partner of Leeds United FC for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Leeds United FC (Premier League) from 2020-21, announced the English club on 01/10/2020. According to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 194995
• Published on 05/10/20 at 14:15
©  AC Milan
Serie A TIM: Crai (supermarkets), official partner of AC Milan from 2020-21

Crai, an Italian supermarket chain and distributor, has become an official partner of AC Milan from 2020-21, announced the club on 03/10/2020. Crai benefits from the status of official partner, the fourth level in the Italian club's sponsorship hierarchy. "The agreement between AC Milan and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194975
• Published on 05/10/20 at 12:09
©  Juventus FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 194832
• Published on 05/10/20 at 10:04