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©  D.R.
Premier League: Laybuy (payment solutions) and Melitta (coffee), partners of Manchester United FC

Laybuy, a New Zealand company specialised in BNPL (Buy Now, Pay Later) payment solutions, has become a partner of Manchester United FC (Premier League) from 2020-21, announced the club on 13/10/2020. Laybuy is also a partner of Manchester City FC (Premier League) after an agreement signed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 195978
• Published on 13/10/20 at 17:34
©  Leeds United FC
Premier League: EA Sports (FIFA 21), official partner of Leeds United FC from 2020-21

EA Sports, an American video game publisher from the Electronic Arts group, has become a partner of Leeds United FC (Premier League) from the 2020-21 season, according to the newly promoted club on 09/10/2020. The video game publisher has therefore, obtained the official license to use Leeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 195886
• Published on 13/10/20 at 13:00
©  Real Madrid CF
LaLiga Santander: PlayStation (Sony), regional partner of Real Madrid CF from 2020-21

PlayStation, the video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 08/10/2020. As part of the agreement, the new PS5 (marketed in Europe from 19/11/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 195816
• Published on 13/10/20 at 12:09
©  Nike
NBA: Nike, Beats, 2K... sponsors celebrate LeBron James' 4th title and Los Angeles Lakers' 17th

Nike has celebrated the 2019-20 NBA champions the Los Angeles Lakers and their star player LeBron James (USA) with a video titled "You can't stop LA" published on 12/10/2020 and viewed over 9 million times a few hours after its release. The Lakers won the NBA finals versus Miami Heat (4…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 195771
• Published on 12/10/20 at 16:34
©  Kia
Roland-Garros: Kia, Nike, Banco Santander... Rafael Nadal's partners celebrate his 13th title

Kia has celebrated the victory of Spaniard Rafael Nadal at the 2020 Roland-Garros Grand Slam tournament via a video highlighting the support of the tennis player's fans on social networks, announced the South Korean car manufacturer on 11/10/2020. Kia has been a partner of Rafael Nadal since 2004…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 195787
• Published on 12/10/20 at 16:00
©  FC Bayern Munich
Bundesliga: Coca-Cola (beverages) extends as a partner of FC Bayern Munich

The Coca-Cola Company, an American beverage manufacturer and partner of FC Bayern Munich (Bundesliga) for more than 50 years, has extended its partnership with the club, on 08/10/2020. Coca-Cola has the status of "gold partner", the third level in the German club's sponsorship hierarchy. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 195576
• Published on 09/10/20 at 14:09
©  RFEF
RFEF: Seat (car manufacturer) activates partnership by unveiling Spain selection with license plates

Seat, the Spanish car manufacturer, has activated its partnership with the Real Federacion Espanola de Futbol via a video published on the Spanish Football Federation's social networks, in which Luis Enrique, coach of the Spanish national team, unveils his selection with license plates bearing the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 195461
• Published on 09/10/20 at 12:30
©  VfB Stuttgart
Bundesliga: Betway, betting partner of VfB Stuttgart for the 2020-21 season

Betway, a sports betting operator based in Guernsey and Malta, has become betting partner of VfB Stuttgart (Bundesliga) for the 2020-21 season, announced the club on 07/10/2020. The betting operator has official partner status, the fourth level in the German club's sponsorship hierarchy. Betway…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 195462
• Published on 08/10/20 at 16:45
©  Athletic Bilbao
LaLiga: Euskaltel (telecommunications) extends as a partner of Athletic Bilbao for 2020-21

Euskaltel, a Spanish telecommunications operator, has extended as an official partner of Athletic Club Bilbao (LaLiga Santander) for the 2020-21 season, announced the club on 06/10/2020. This is a second level partnership in the Basque club's sponsorship hierarchy. Euskaltel became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 195380
• Published on 08/10/20 at 11:40
©  FC Barcelona
FC Barcelona: Rakuten unveils a mosaic composed of photos of fans on the facade of the Camp Nou

Rakuten, a Japanese group specialised in internet services, has activated its partnership with FC Barcelona (LaLiga Santander) and unveiled a giant mosaic made up of photos of fans of the Catalan club that will be installed on the façade of the Camp Nou (99,354 capacity) during the 2020-21 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 195309
• Published on 08/10/20 at 09:29