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©  D.R.
Mondelēz International (confectionery): a bold sponsorship strategy in 2020 (14 agreements signed)

Cadbury, a chocolate brand belonging to the American confectionery group Mondelēz International (Oreo, Toblerone, Milka...), became partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season on 25/11/2020. The deal was the 14th partnership signed in football by the American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 200787
• Published on 27/11/20 at 09:29
©  Juventus FC
Serie A TIM: Capex.com (Forex trading), official partner of Juventus FC from 2020-21

Capex.com, a Cyprus-based Forex trading platform, has become the "official trading partner" of Juventus FC (Serie A TIM) from 2020-21, announced the club on 25/11/2020. Capex.com has the status of official partner, the third level in the Italian club's sponsorship hierarchy. The company will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 200697
• Published on 26/11/20 at 11:30
©  Deportivo Alaves
LaLiga Santander: Kelme extends as equipment supplier of Deportivo Alavés for 4 seasons (2021-2025)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang since 2018, has extended as the official equipment supplier of Deportivo Alavés (LaLiga Santander) for an additional four seasons (2021-2025), announced the club on 25/11/2020. Kelme had succeeded the Danish brand Hummel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 200714
• Published on 26/11/20 at 10:50
©  Wolverhampton Wanderers FC
Premier League: Cadbury (Mondelēz) official snacking partner of Wolverhampton Wanderers for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Wolverhampton Wanderers FC (Premier League) "for the 2020-21 season," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 200637
• Published on 26/11/20 at 10:50
©  RCD Espanyol
LaLiga SmartBank: KTO (betting operator), regional partner of RCD Espanyol in Asia for 2020-21

KTO, a European betting operator headquartered in the Dutch Caribbean island Curaçao, has become a regional partner (fourth level) and "official Asian partner" of RCD Espanyol (LaLiga SmartBank) until the end of the 2020-21 season, announced the Catalan club on 23/11/2020. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 200581
• Published on 25/11/20 at 14:10
©  D.R.
esports: Epic Games expands partnership with NFL and launches outfits for Fortnite and Rocket League

Epic Games, an American video game publisher notably of the "free to play" (free access) game Fortnite, has extended its partnership with the National Football League from 2020-21, on 23/11/2020. "This expanded partnership between the NFL and Epic paves the way for future collaborations that will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 200557
• Published on 25/11/20 at 12:39
©  FC Nantes / Arnaud Duret
Ligue 1 Uber Eats: Artisans Artipôle, official partner of FC Nantes from 2020-21

Artisans Artipôle, a purchasing cooperative for building contractors, has extended its partnership with FC Nantes (Ligue 1 Uber Eats) and become an official partner (second level) from 2020-21, announced the French cclub on 24/11/2020. "The brand will now be featured on all the visibility and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 200465
• Published on 24/11/20 at 16:22
©  Euroleague
Basketball: Domino's Pizza (fast food), official partner of the Euroleague from 2020-21

Domino's Pizza Group, a network of franchised fast food and take-away food shops, has become a partner of the Euroleague for its competitions the Turkish Airlines EuroLeague and the 7Days EuroCup from 2020-21, announced the body on 23/11/2020. Domino's Pizza Group has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 200394
• Published on 24/11/20 at 11:39
©  AS Roma
esports: AS Roma to hold a tournament in China on Supercell's "Brawl Stars" video game

AS Roma (Serie A TIM) is organising a national tournament in China on Brawl Stars, a mobile video game from the Finnish video game publisher Supercell, announced the club on 21/11/2020. "Brawl Stars is played by 350 million users worldwide and boasts over 70 million active users in China alone,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 200386
• Published on 24/11/20 at 11:00
©  ATP
Tennis: Infosys (IT services, IND), platinum partner of the ATP World Tour, extends until 2023

Infosys, an Indian IT services company, has extended as "Global Technology Services Partner" of the ATP World Tour and the Nitto ATP Finals until 2023, announced ATP on 20/11/2020. Infosys, which had already extended its agreement until 2020 on 27/06/2018, has been awarded "platinum partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 200307
• Published on 23/11/20 at 17:20