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©  Dugout
Sponsorship: Dugout launches "Boost" to improve brand sponsorship activations

Dugout, a British social and digital football platform, has launched "Dugout Boost", a new product that aims to provide "brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world's leading football clubs," said the British group on 20/10/2020…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 196881
• Published on 21/10/20 at 16:25
©  Olympique de Marseille
Olympique de Marseille: Uber Eats activates its partnership through the "Faim d'Europe" campaign

Uber Eats, a meal delivery application, has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Faim d'Europe" ("Hunger for Europe") campaign for the club's return to the Champions League after a 7-year absence, announced the subsidiary of the taxi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196701
• Published on 21/10/20 at 14:30
©  UEFA
UEFA: Vivo (smartphones), official partner of Euro 2020 (to be held in 2021) and Euro 2024

Vivo, a Chinese smartphone manufacturer, has become a partner of Euro 2020 (to be held in 2021) and Euro 2024 (in Germany), announced UEFA on 20/10/2020. The Chinese company thus becomes the "official smartphone provider" for both competitions. Vivo has also become the very first presenting…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 196807
• Published on 21/10/20 at 11:59
©  AC Milan
Serie A TIM: StarCasino (online casino) extends as a partner of AC Milan (2020-2023)

StarCasino, an online gambling brand belonging to Swedish betting operator Betsson AB, has extended its partnership with AC Milan (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 19/10/2020. StarCasino has the status of major partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 196713
• Published on 21/10/20 at 10:44
©  Genoa CFC
Genoa CFC: Banca Sistema, main shirt sponsor, and Synlab (health), sleeve sponsor for 2020-21

Banca Sistema, an Italian bank based in Milan (Lombardy, ITA), has become a partner and main shirt sponsor of Genoa CFC (Serie A TIM) for the 2020-21 season, announced the club, which presented its shirt sponsors on 19/10/2020. Genoa CFC had not had a main shirt sponsor since the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 196699
• Published on 20/10/20 at 15:15
©  UEFA
Champions League (UEFA): Mastercard (payment solutions) extends partnership for 2021-2024

Mastercard, an American group specialised in payment solutions, has extended as a partner of the Champions League for an additional three seasons (2021-2024), announced UEFA on 19/10/2020. The agreement also covers the 2021, 2022 and 2023 editions of the European Super Cup. A partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 196556
• Published on 19/10/20 at 16:45
©  Chelsea FC
Premier League: GO Markets (trading), official partner of Chelsea FC from 2020-21

GO Markets, an Australian company specialised in online trading, has become the "official online trading partner" of Chelsea FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 16/10/2020. GO Markets has the status of official partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 196572
• Published on 19/10/20 at 16:11
©  Liverpool FC
Premier League: Expedia (travel operator), sleeve sponsor of Liverpool FC from 2020-21

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has become a partner and sleeve sponsor of Liverpool FC (Premier League) as part of a "multi-year agreement" from 2020-21, announced the club on 17/10/2020. Expedia has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196533
• Published on 19/10/20 at 12:20
©  Internazionale Milano
Serie A TIM: Gatorade (sports drinks) renews as a partner of FC Inter Milan until 2022

Gatorade, a sports drinks brand of the US group PepsiCo, has renewed its partnership with FC Internazionale Milano "for the third consecutive year (until the end of 2020-21)," announced the Italian club on 16/10/2020. "As the club's official sports drink, Gatorade will once again have the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 196502
• Published on 19/10/20 at 11:30
©  DFCO
Ligue 1 Uber Eats: Caisse d'Épargne (bank) extends as socks sponsor of Dijon FCO (2020-2025)

The Caisse d'Epargne Bourgogne Franche-Comté, a regional subsidiary of the French banking group, has extended its partnership with Dijon FCO (Ligue 1 Uber Eats) for an additional five seasons (2020-2025), announced the club on 15/10/2020. As the club's main partner (first level), Caisse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196491
• Published on 19/10/20 at 10:59