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©  Intersport
FFF: Intersport launches "La Famille Bleue", a series of activities on social media for Euro 2020

Intersport, a sporting goods retailer based in Bern (SUI) with multiple stores in France, has activated its partnership with the Fédération Française de Football and has launched "La Famille Bleue" (Blue Family in English), an operation deployed on social media in the run-up to Euro 2020…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 216670
• Published on 05/05/21 at 14:20
©  Castore x McLaren
Formula 1: Castore, equipment supplier of McLaren Racing from the 2022 season

Castore, a British equipment supplier, has become the "official team apparel and sportswear partner" of McLaren Racing as part of "a multi-year partnership" from the 2022 season, announced the Formula 1 team on 04/05/2021. "Castore will supply the McLaren Formula 1 race team with team apparel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216618
• Published on 05/05/21 at 13:20
©  Asics
Tennis: Novak Djokovic extends as global footwear ambassador of Asics as part of a "multi-year" deal

The Serbian tennis player Novak Djokovic has extended his contract as the global footwear ambassador of the Japanese equipment manufacturer Asics as part of a "multi-year" deal, on 30/04/2021. To mark the occasion, Asics presented a film (see below) where a special edition of the "Court FF…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216509
• Published on 05/05/21 at 10:20
©  FC Augsburg
Bundesliga: Bernd Siegmund GmbH (welding) extends as sleeve sponsor of FC Augsburg until 2026

Bernd Siegmund GmbH, a German manufacturer of welding and clamping systems, has extended as a sleeve sponsor of FC Augsburg 1907 (Bundesliga) for an additional five years, from 2021 until 2026, announced the German club on 04/05/2021.  Bernd Siegmund GmbH will continue to benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216561
• Published on 04/05/21 at 16:40
©  Heineken
Fan experience: Heineken offers F1 and Red Bull Racing fans the chance to win a "Pit Wall Bar"

Heineken has activated its partnerships with Formula One Management and Red Bull Racing in a bid to engage F1 fans by giving away the "Pit Wall Bar", a "fully functioning" Heineken-branded bar that takes the form of a team pit wall, announced the Dutch beer brand on 28/04/2021. "Imitating the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216123
• Published on 03/05/21 at 17:20
©  PMU
Sponsorship: Antoine Griezmann becomes an ambassador of PMU (betting) for 2021 and 2022

PMU (Pari Mutuel Urbain), a French sports and horse betting operator, has become a partner of the French footballer Antoine Griezmann (Club Atlético de Madrid, LaLiga Santander) for two years (2021-2022), announced the betting group on 03/05/2021. "Antoine Griezmann, a passionate football…
Domain(s): Sponsors & Partners
• Category(ies): Betting
• Article # 216450
• Published on 03/05/21 at 15:20