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©  Sportfive
AS Saint-Étienne: Aésio Mutuelle (health insurance) to continue as main shirt sponsor for 2021-2024

Aésio Mutuelle, a French group specialised in personal health insurance, has extended as main shirt sponsor of AS Saint-Étienne (Ligue 1 Uber Eats) for a further three seasons (2021-2024), announced the club on 28/05/2021. The agreement was negotiated by Sportfive, the club's marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 219083
• Published on 31/05/21 at 17:40
©  LOSC Lille
Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2021-22

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has renewed its agreement as the main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for the 2021-22 season, announced the 2020-21 French champions on 27/05/2021. A partner since 2009-10 (via its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219129
• Published on 31/05/21 at 16:20
©  Amazon
Roland-Garros 2021: broadcaster Amazon (e-commerce) launches the official store of the tournament

Amazon has announced the opening of the official Roland-Garros tournament shop for the 2021 tournament, which begins on 30/05/2021, according to the e-commerce group on 28/05/2021. "Customers can access a wide selection of items such as player towels, t-shirts, sweatshirts and other products…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 218991
• Published on 28/05/21 at 17:45
©  Ekstraklasa
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 218941
• Published on 28/05/21 at 13:20
©  Honda
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218942
• Published on 28/05/21 at 11:40
©  BO
Rugby: Grindr (LGBTQ dating app) main jersey sponsor of Biarritz Olympique (Pro D2)

Grindr, a dating app for gay, bi, trans and queer (LGBTQ) people, is to become an official partner and main jersey sponsor of Biarritz Olympique Pays Basque Rugby (Pro D2) from 2020-21, announced the club on 27/05/2021. The club, which will play the Pro D2 semi-finals versus RC Vannes on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 218859
• Published on 28/05/21 at 11:00
©  Konami
Atalanta BC: Konami, official video game partner from 2021-22

Konami, a Japanese video game publisher, has become an official partner of Atalanta BC (Serie A TIM) from the 2021-22 season, announced the club on 26/05/2021. Konami will hold the exclusive license to the club's assets (team name, logo, kits, digitisation of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 218796
• Published on 27/05/21 at 16:20
©  Union Berlin
Bundesliga: Aroundtown (real estate) extends as main shirt sponsor of FC Union Berlin for 2021-22

Aroundtown SA, a Luxembourg-based real estate company, has activated its option to extend its partnership with 1. FC Union Berlin (Bundesliga) and will continue as the club's main shirt sponsor in 2021-22, announced Union Berlin on 21/05/2021. Aroundtown provides the German club with €2m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218679
• Published on 26/05/21 at 17:35
©  D.R.
Bundesliga: Nike to succeed Hummel as equipment supplier of SC Freiburg from 2021-22

Nike will once again become the official equipment supplier of SC Freiburg (Bundesliga) from 2021-22 as part of a multi-year agreement, announced the German club on 21/05/2021. Nike equipped SC Freiburg between 2009-10 and 2015-16. "11teamsports, based in Satteldorf in Baden-Württemberg, will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 218598
• Published on 26/05/21 at 12:20
©  Inter Milan
FC Inter Milan: Pirelli "global tyre partner" until 2023-24 but will no longer be main shirt sponsor

Pirelli, an Italian tyre brand, has renewed its partnership with FC Inter Milan (Serie A TIM) as the club's "global tyre partner" until the end of 2023-24, announced the 2020-21 Italian Champions on 22/05/2021. After 26 seasons of partnership, however, Pirelli is reducing its commitment and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218521
• Published on 26/05/21 at 11:40