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©  Socios.com
Football: Socios.com and Bitci.com launch Fan Tokens for Argentina and Spain with the AFA and RFEF

Bitci.com and Socios.com, Turkish and Maltese cryptocurrency operators respectively, have partnered with the AFA and RFEF to generate the first dedicated Fan Tokens for national teams following agreements signed with the Argentine and Spanish Federations on 10/05/2021. As part of these…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217676
• Published on 17/05/21 at 11:00
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 217621
• Published on 14/05/21 at 17:00
©  Lega Serie A
Coppa Italia: TIMVision (telecoms) acquires naming rights for the 2021 final

Telecom Italia (TIM), an Italian telecommunications operator, has extended its partnership with the Lega Serie A and will once again be the title sponsor of the Coppa Italia final in 2021, announced the body on 13/05/2021. The competition did not have a title sponsor in 2020-21. The final will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 217611
• Published on 14/05/21 at 16:00
©  NYCFC
New York City FC (MLS): Mastercard offers its sponsorship space to a family business in the Bronx

Mastercard, an American group specialised in payment solutions, has activated its partnership with New York City FC (MLS ) and is offering its sponsorship exposure to Sol Cacao, a family business based in the Bronx district (New York City, USA), for the entire 2021 season, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 217556
• Published on 14/05/21 at 13:20
©  Gérard Pierlovisi - AC Ajaccio
Ligue 2 BKT: AC Ajaccio to use Instagram post as main shirt sponsor for last match of 2020-21

AC Ajaccio (Ligue 2 BKT) will display the visual of an Instagram post as its main shirt sponsor for the club's last match of the 2020-21 season (Matchday 38) as part of an operation led by the Corsican communication agency AM Digital, according to the two parties on social media on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 217464
• Published on 12/05/21 at 16:50
©  Everton FC
Premier League: Sokin (payment solutions), official partner of Everton FC from 2021

Sokin, a London-based company specialised in payment solutions, has become the "official global payments partner" of Everton FC (Premier League) from 2021, as part of a "multi-year" agreement, announced the English club on 11/05/2021. Sokin has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 217470
• Published on 12/05/21 at 16:20
©  Hotels.com
Champions League: Hotels.com offers special "Do not disturb" suites for the final

Hotels.com, an online hotel booking platform owned by Expedia Group, has activated its partnership with UEFA and is offering football fans "Do Not Disturb" suites in nine hotels throughout Europe to coincide with the Champions League final between Manchester City FC and Chelsea FC on Saturday…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 217423
• Published on 12/05/21 at 15:40
©  Accor
Accor: Havas Sports delivers a music-based activation with PSG captain Marquinhos

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by unveiling the first episode of the "Limitless Challenges", which offer three subscribers to the ALL loyalty programme the opportunity to challenge a PSG…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 217218
• Published on 11/05/21 at 17:00
©  Genius Sports x Second Spectrum
Genius Sports: acquisition of Second Spectrum (statistics) for $200m and FanHub (games)

Genius Sports has acquired the statistics company Second Spectrum for $200m (€164m), according to the UK-based company, which provides data management, video streaming and integrity services (around sports betting), on 06/05/2021. "The purchase price will be paid at closing in cash and shares…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 217282
• Published on 11/05/21 at 13:20
©  RC Lens
Ligue 1 Uber Eats: Auchan celebrates 60th anniversary by featuring special logo on RC Lens' shirts

Auchan activated its partnership with RC Lens (Ligue 1 Uber Eats) and celebrated the 60th anniversary of the French supermarket chain by replacing the traditional "Auchan" logo with the words "60 years" on the club's shirts for the RC Lens - LOSC Lille game (0-3, Matchday 36 of the Ligue 1 Uber…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 217135
• Published on 10/05/21 at 14:00