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©  Gazprom
UEFA: Gazprom (RUS), partner of the Champions League (2021-2024) and Euro 2020 and 2024

Gazprom, a Russian energy supplier, has renewed and expanded its partnership with UEFA to remain a partner of the UEFA Champions League and Super Cup for a further three seasons (2021-2024) and become an official sponsor of Euro 2020 and 2024, announced both UEFA and Gazprom on…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 218111
• Published on 20/05/21 at 09:40
©  Liverpool FC
Premier League: Predator Energy (energy drinks), official partner of Liverpool FC from 2021

Predator Energy, a subsidiary energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Liverpool FC (Premier League) as part of a global "multi-year" agreement from 2021, announced the English club on 17/05/2021. Predator Energy has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218072
• Published on 19/05/21 at 17:30
©  DFL
esports: H&M becomes a partner of the Virtual Bundesliga, the DFL's esports competition

H&M, a multinational clothing-retail company, has become a partner of the Deutsche Fußball Liga GmbH for its esports competition the bevestor Virtual Bundesliga (VBL) in 2020-21, announced the German league on 10/05/2021. The deal was negotiated by the sports marketing agency Sportfive. "For…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 217998
• Published on 19/05/21 at 13:20
©  NWSL
USA: Mastercard strengthens commitment to women's football through agreement with the NWSL

Mastercard, a US-based payment solutions company, has become an official partner of the National Women's Soccer League (NWSL) as part of a multi-year agreement "centered on elevating visibility for the sport and fan engagement," announced the North American women's football league on 17/05/2021…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217918
• Published on 19/05/21 at 10:20
©  Borussia
Borussia Mönchengladbach: Sonepar (electrical equipment) extends as sleeve sponsor from 2021-22

Sonepar, a French group specialised in the distribution of electrical equipment, has extended as a sleeve sponsor and innovation partner of Borussia Mönchengladbach (Bundesliga) from the 2021-22 season, announced the club on 17/05/2021. Sonepar will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 217832
• Published on 18/05/21 at 15:40
©  Camden
Arsenal FC: Camden Town Brewery accompanies 2021-22 away shirt release with a yellow beer can

London-based beer brand Camden Town Brewery has activated its partnership with Arsenal FC (Premier League) and launched a limited edition yellow beer can to accompany the release of the club's 2021-22 away shirt and to commemorate 50 years of winning the English championship and Emirates FA Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217833
• Published on 18/05/21 at 11:40
©  Uber Eats
Olympique de Marseille: Uber Eats is giving away new 2021-22 home shirts, NFTs and pizza

Uber Eats has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Supplément Marseille" ("Extra Marseille") operation to mark the release of the club's 2021-22 home shirt, announced the home meal delivery application on 17/05/2021. The "Supplément…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217780
• Published on 17/05/21 at 17:00
©  PSG
Paris Saint-Germain: Jordan Brand replaces Nike on the home shirt for the 2021-22 season

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched the club's home shirt for the 2021-22 season, announced the Parisian club on 14/05/2021. The Jordan Brand logo will replace that of Nike on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217583
• Published on 17/05/21 at 15:40
©  D.R.
Manchester United FC: Hua Ti Hui (HTH) succeeds Yabo Sports as betting partner from 2020-21

Hua Ti Hui (HTH), a Philippines-based sports betting operator, has become an official partner of Manchester United FC (Premier League) from 2020-21, following displays on the club's website and on signage at Old Trafford for the Manchester United - Liverpool FC game (2-4, Matchday 35 of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 217720
• Published on 17/05/21 at 14:20
©  Rugby Australia
Rugby: Cadbury (confectionery), main jersey sponsor of Rugby Australia (2021-2025)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has become a principal partner of Rugby Australia and will appear as the main jersey sponsor of the Wallabies (senior men's team) for five years (2021-2025), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217677
• Published on 17/05/21 at 13:20