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©  LFP
Ligue 1 Uber Eats: uhlsport and the LFP present "Elysia", the official ball for the 2021-22 season

The German equipment manufacturer uhlsport and the Ligue de Football Professionnel have presented the official ball for the 2021-22 Ligue 1 Uber Eats season, on 21/05/2021. Still named "Elysia", the ball will be used as soon as the French championship resumes on the weekend of 06 to 08/08/2021…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 218525
• Published on 26/05/21 at 11:00
©  Twitter
Leicester City FC: FBS (forex trading) main shirt sponsor for the next 3 seasons from 2021-22

FBS, an online forex trading company has become the main shirt sponsor of Leicester City FC (Premier League) from the start of the 2021-22 season as part of a "three-year agreement," announced the club on 23/05/2021.  FBS has the status of principal partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218528
• Published on 25/05/21 at 17:20
©  Actual group
Angers SCO: Actual (HR) succeeds Scania (vehicles) as main shirt sponsor (home) for 2021-2024

Actual group, a company specialised in the employment market, has extended its partnership with Angers SCO (Ligue 1 Uber Eats) and become the main shirt sponsor of the club's home kits for three seasons (2021-2024), announced the group based in Laval (Mayenne, FRA) on 21/05/2021. Actual group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218472
• Published on 25/05/21 at 13:00
©  Wolves
Wolverhampton Wanderers FC: Castore succeeds adidas as equipment supplier from 2021-22

Castore, a British sportswear brand, will become the official equipment supplier of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season as part of "a multi-year partnership," announced the club on 21/05/2021. "The partnership boasts the largest technical partner sponsorship fee…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 218346
• Published on 21/05/21 at 16:40
©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218331
• Published on 21/05/21 at 15:40
©  Deloitte x LA28
Los Angeles 2028: Deloitte becomes the third official partner after Comcast and Delta Air Lines

Deloitte, an audit and consultancy firm, has become a partner and "official professional services provider" of the Los Angeles 2028 Olympic and Paralympic Summer Games on 19/05/2021. As part of the agreement, Deloitte will also remain as an official sponsor of Team USA, until 2028. "With a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 218283
• Published on 21/05/21 at 12:10
©  UEFA
UEFA: Euronics (electronics) to partner UEFA's women's competitions until 2024-25

Euronics, a Dutch group specialised in the retail of electronic equipment and household appliances, has become a partner of UEFA Women's Football for four seasons (2021-2025), announced the European body on 20/05/2021. The partnership for women's football in Europe covers the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 218262
• Published on 21/05/21 at 11:30
©  NTF
Volkswagen: partnership with the French Football Federation focused on environmental activations

"Less communication and more action is what we want to do with our partnership with the French Football Federation. We want to give it much more meaning, in line with our 'Way to Zero' policy (to achieve carbon neutrality by 2050)," said Jean-Manuel Caparros, head of communication and digital at…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 218003
• Published on 21/05/21 at 09:40
©  D.R.
Spain: Microsoft strengthens its technological partnership with LaLiga (AI, cloud, data, VR, etc.)

The American IT company Microsoft has extended its partnership with LaLiga in a deal "aimed at digitally transforming the sports experience globally" from 2021-22, announced the Spanish body on 19/05/2021. "The companies will also collaborate on developing technology solutions to the media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Stadiums, …
• Article # 218154
• Published on 20/05/21 at 17:00
©  Chelsea FC
Premier League: trivago (hotel platform), training kit sponsor of Chelsea FC from 2021-22

Trivago, the German online accommodation comparison service belonging to Expedia Group, will become a partner and training kit sponsor of Chelsea FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the London club on 19/05/2021. The agreement also covers the senior…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218210
• Published on 20/05/21 at 16:20