Filter by domain
Filter by year
Filter by month
©  SL Benfica
Portugal: adidas extends as equipment supplier of SL Benfica until 2026-27

Adidas has extended its partnership with SL Benfica (Liga Portugal Bwin) for an additional six seasons (2021-2027), according to the club and the German equipment manufacturer on 30/06/2021. "This is one of the most successful partnerships in the world of football, with the Portuguese club and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222318
• Published on 30/06/21 at 16:20
©  LOSC Lille
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222310
• Published on 30/06/21 at 15:00
©  F1
Formula 1: Crypto.com, global partner and first sponsor of the new "Sprint Qualifying Format"

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a global partner of Formula One Group until the end of the 2021 Formula One World Championship season, announced the body on 29/06/2021. Crypto.com joins Saudi Aramco (oil), DHL, Emirates, Heineken, Pirelli and Rolex as a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 222235
• Published on 30/06/21 at 13:20
©  AS Monaco FC
AS Monaco FC: eToro (trading) main shirt sponsor for Ligue 1, Fedcom for European Cups

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC and become the club's main shirt sponsor for its Ligue 1 Uber Eats matches from 2021-22, announced the club on 30/06/2021. The agreement was negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 222274
• Published on 30/06/21 at 12:20
©  D.R.
Sporting CP: Nike replaces Macron as equipment supplier, Betano succeeds NOS as main shirt sponsor

Nike will become the official equipment supplier of Sporting Clube de Portugal (Liga Portugal Bwin) from the 2021-22 season, announced the Portuguese club on 28/06/2021. Nike replaces Macron, equipment supplier of the club for the 2014-2021 cycle (between €2.5m and €3m per season). On the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222238
• Published on 30/06/21 at 11:00
©  Phoenix Suns
Basketball: a record $1.46bn in sponsorship revenue generated by the NBA over the 2020-21 season

$1.46bn (€1.2bn as of 16/05/2021, the date of the end of the regular season) is the amount of sponsorship revenue generated by the National Basketball Association over the 2020-21 regular season (excluding the playoffs), according to the American agency IEG, which specialises in sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 222158
• Published on 29/06/21 at 15:40
©  Hellas Verona FC
Serie A TIM: Sinergy (energy) extends as main shirt sponsor of Hellas Verona FC (2021-2024)

Sinergy Luce e Gas, an Italian company specialised in energy, has extended as the main shirt sponsor of Hellas Verona FC (Serie A TIM) for an additional three seasons (2021-2024), announced the club on 25/06/2021. The company, founded in Verona in 2017, has been featured on Hellas Verona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 222124
• Published on 29/06/21 at 11:40
Nike: a turnover of $44.5bn (+19%) in 2021 including "football" revenues of $1.68bn (+7%)

Nike has posted a turnover of $44.538bn (€36.5bn) for the fiscal year 2021 (from 01/06/2020 to 31/05/2021), an increase of 19% (-2% excluding exchange rate effects) compared to 2020 ($33.6bn), announced the American equipment manufacturer on 24/06/2021. The Nike brand contributed 94.9% of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 222019
• Published on 28/06/21 at 16:30
©  Elche CF
LaLiga Santander: TM Grupo Inmobiliario renews as main shirt sponsor of Elche CF for 2021-22

TM Grupo Inmobiliario, a real estate, tourism and hotel projects company based in Alicante (ESP), will continue as the main shirt sponsor of Elche CF (LaLiga Santander) for sixth consecutive season, announced the Spanish club on 25/06/2021.  "The union between the two entities, both a benchmark…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222001
• Published on 28/06/21 at 16:00
©  Norwich City FC
Norwich City FC: Lotus replaces BK8 Sports (betting) as main shirt sponsor for 2021-22

Lotus, a British car manufacturer based in Norwich (ENG), has become a principal partner and main shirt sponsor of Norwich City FC (Premier League) for the 2021-22 season, announced the 2020-21 Sky Bet Championship champions (promoted to the Premier League for 2021-22), on 25/06/2021. The club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221964
• Published on 28/06/21 at 15:00