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©  Socios.com
LaLiga: Socios.com to display Valencia CF's fan token "$VCF" as main shirt sponsor in 2021-22

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become the main shirt sponsor of Valencia CF (LaLiga Santander) for the 2021-22 season, announced the club on 18/06/2021. The name of the club's dedicated fan token, the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 221198
• Published on 18/06/21 at 16:20

©  D.R.
Bundesliga: FB88.com (betting) extends as sleeve sponsor of FSV Mainz 05 for 2021-22

FB88.com, a Vietnamese sports betting operator, has extended as a sleeve sponsor of FSV Mainz 05 (Bundesliga) for the 2021-22 season, announced the club on 18/06/2021. "FB88.com will be present on the LED boards, TV mini-guides and via the Cam Carpet at Bundesliga matches in the Opel Arena…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 221171
• Published on 18/06/21 at 15:00

©  Scuderia Ferrari Mission Winnow
Formula 1: Amazon Web Services (AWS), cloud technology partner of Scuderia Ferrari

Amazon Web Services (AWS), the cloud services division of the US e-commerce group Amazon, has become a "technical and commercial" partner of Scuderia Ferrari Mission Winnow from 2021, announced the Italian racing team on 18/06/2021. As part of the agreement, AWS becomes the "official cloud…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 221152
• Published on 18/06/21 at 13:20

©  Macron
LaLiga Santander: Macron succeeds adidas as equipment supplier of Cádiz CF for 2021-2027

Macron becomes the official equipment supplier of Cádiz CF (LaLiga Santander) for six seasons (2021-2027), announced the club on 14/06/2021. "The new kits will feature Macron's trademark style, design, technical attributes, quality and attention to detail, with exclusive, customised graphics…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 221028
• Published on 17/06/21 at 16:30

©  Columbus Crew SC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 221052
• Published on 17/06/21 at 15:40

©  Sportfive
Ligue 1 Uber Eats: Assifep (vocational training), back shirt sponsor of RC Lens for 2021-22

Assifep, a Lens-based company specialised in vocational training (construction, transport and logistics), has extended its partnership with RC Lens (Ligue 1 Uber Eats) and become its top back shirt sponsor for the 2021-22 season, announced the club on 17/06/2021. The agreement was negotiated by…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 221012
• Published on 17/06/21 at 15:00

©  Salesforce
Los Angeles 2028: Salesforce, 4th official partner after Deloitte, Comcast and Delta Air Lines

Salesforce has become a sponsor of Team USA, the US Olympic team, for the Los Angeles 2028 Olympic and Paralympic Games, according to the American software company on 16/06/2021. "As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 220977
• Published on 17/06/21 at 13:20

©  FFF
Euro 2020/licensing: 222 products on average per federation, 7% for women (Licensing For Growth)

Among the 24 national associations/federations participating in Euro 2020, the Netherlands (KNVB) has the largest selection of licensed products with 878 products listed. The Football Association (The FA) is in second place with around 650 products listed, while there is an average of 222 licensed…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 220996
• Published on 17/06/21 at 12:20

©  ZEturf
ZEbet: "The pandemic has changed our ability to anticipate the appeal of an event" (Q. Étievant)

"The pandemic has in spite of everything changed our reference points or created new ones in terms of our ability to anticipate the intensity of the appeal of an event, however major it may be. For example: the European football finals in 2021, without a French club and in the midst of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 220923
• Published on 17/06/21 at 09:40

©  LaLiga
LaLiga: a sports complex near Madrid to open in 2022 in partnership with the NBA

LaLiga, the NBA and T3N Sport & Investment (a Spanish agency specialised in creating and managing sports projects), have presented the ESC Madrid project, a sports and educational complex based in Villaviciosa de Odon (ESP), a town located 25km from Madrid, on 15/06/2021. "It comprises a…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Game - pitch, Marketing - Communication, Merchandising - Licensing, …
• Article # 220889
• Published on 16/06/21 at 16:00

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