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©  Uber Eats
Marketing: Real Spaghetti, Atletico Nachos, Inter Kebab... Uber Eats launches food-related shirts

Uber Eats, a meal delivery platform belonging to the eponymous car sharing application Uber, has launched a series of food-related football shirts "in the colours of your favourite dishes" as part of a marketing campaign in France, on 08/06/2021. The operation is being carried out in collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 220018
• Published on 09/06/21 at 15:00
©  AS Monaco FC
Ligue 1 Uber Eats: Sokin (payment solutions), official partner of AS Monaco FC for 2021-2024

Sokin, a UK-based provider of financial services for individuals and businesses, has become the "official global payment partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 08/06/2021. Sokin has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 220128
• Published on 09/06/21 at 13:20
©  Puma
Ligue 1 Uber Eats: Puma succeeds Macron as equipment supplier of RC Lens from 2021-22

Puma will become the official equipment supplier of RC Lens (Ligue 1 Uber Eats) from the 2021-22 season as part of a "long term" partnership, announced the French club on 08/06/2021. The agreement, which covers all of RC Lens' teams, was negotiated by the club's marketing agency, Sportfive. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 220038
• Published on 09/06/21 at 11:40
©  Lega Serie A
Italy: Telecom Italia (TIM) extends as title sponsor of the "Serie A TIM" for 2021-2024

Telecom Italia (TIM), an Italian telecommunications operator, has extended its partnership with Lega Serie A as the title sponsor of the Italian championship, which will continue to be known as the "Serie A TIM" for three additional seasons (2021-2024), announced the body on 07/06/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 220014
• Published on 08/06/21 at 17:45
©  TSM FTX
esports: FTX (cryptocurrency), title sponsor of Team SoloMid (USA) for $210m (€172.7m) over 10 years

FTX Trading Limited and West Realm Shires Services Inc, owner and operator of the cryptocurrency trading platforms FTX.com and FTX.us respectively, have become official partners and title sponsors of Team SoloMid (TSM), which will now be known as "TSM FTX" from 2021 onwards, announced the US…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 219936
• Published on 08/06/21 at 15:40
©  D.R.
Sheffield United FC: adidas extends as equipment supplier for 2021-22 despite relegation

Adidas has extended as equipment supplier of Sheffield United FC (Premier League) for the 2021-22 season, despite the club being relegated to the Sky Bet Championship, announced the club on 04/06/2021. "The previous six-year contract was due to expire at the end of the 2020-21 campaign, but the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 219923
• Published on 08/06/21 at 15:00
©  RC Strasbourg Alsace
Ligue 1: adidas extends as RC Strasbourg Alsace's equipment supplier for 8 seasons (2022-2030)

Adidas has extended its contract with RC Strasbourg Alsace (Ligue 1 Uber Eats) for an additional eight seasons (2022-2030), announced the club on 04/06/2021. "The German brand will assist RC Strasbourg Alsace in its development and will also contribute to registering it as a reference in terms…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 219755
• Published on 08/06/21 at 14:20
©  Norwich City FC
Norwich City FC: BK8 Sports (betting) succeeds Dafabet as main shirt sponsor in 2021-22

BK8 Sports, a Maltese sports betting operator specialised in the Asian market, has become a major partner and main shirt sponsor of Norwich City FC in 2021-22, announced the 2020-21 Sky Bet Championship champions (promoted to the Premier League for 2021-22), on 07/06/2021. The BK8 Sports logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 219870
• Published on 08/06/21 at 10:20
©  Atlético Madrid
LaLiga Santander: Hyundai extends as sleeve sponsor of Club Atlético de Madrid for 2021-22

Hyundai, a South Korean car manufacturer, has extended as a sleeve sponsor of Club Atlético de Madrid (LaLiga Santander) for the 2021-22 season, announced the club on 04/06/2021. Hyundai will pay €3m per season to the 2020-21 Spanish champions, according to Spanish media the same day. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219774
• Published on 07/06/21 at 14:20
©  Neoenergia
Brazil: Neoenergia (Iberdrola), women's national team sponsor and title sponsor of women's D1

Neoenergia, a South American energy producer and distributor belonging to the Spanish group Iberdrola, has become "the first company in the country" to sign an exclusive partnership contract for Brazilian women's football with the Confederação Brasileira de Futebol, for four seasons (2021-2024)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 219708
• Published on 07/06/21 at 13:20