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©  Coca-Cola France
Sponsorship: Coca-Cola, the brand that invests the most in the EMEA region (145 agreements, $132m)

"Coca Cola (The Coca-Cola Company) still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region," according to the UK data analytics and consulting company GlobalData on 22/06/2021. "Coca Cola's partnerships in the EMEA region account for $132m (€110.9m) of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 221622
• Published on 24/06/21 at 09:40
©  G2 Esports
esports: Ralph Lauren enters the discipline by becoming a partner of G2 Esports from 2021

Ralph Lauren, an American clothing brand, has become the "exclusive fashion outfitter" of G2 Esports as part of a multi-year partnership from 2021, announced the Berlin (GER) based esports organisation on 21/06/2021. While adidas has been the official equipment supplier (jerseys) of G2 since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 221599
• Published on 23/06/21 at 16:20
©  Fanatics
Formula 1: Fanatics extends licensing partnership following increase in online sales in 2020

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its partnership with Formula One Group to manage its e-commerce and manufacture licensed products from 2021 and for several seasons, announced the body on 22/06/2021. "A year in which sales on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 221539
• Published on 23/06/21 at 13:20
©  AS Roma
AS Roma: Socios.com invites fans to vote on the design of the team bus for 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with AS Roma (Serie a TIM) and is offering holders of the club's Fan Token ($ASR) the opportunity to vote for the design of the bus (four…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 221456
• Published on 23/06/21 at 10:20
©  Aston Villa FC
Aston Villa FC: OB Sports (entertainment) succeeds Letou as sleeve sponsor for 2021-22

OB Sports, an "entertainment" brand of the Asian sports betting operator OB Entertainment, has become a partner and sleeve sponsor of Aston Villa FC (Premier League) for the 2021-22 season, announced the Birmingham-based club on 22/06/2021. OB Sports succeeds the betting operator, Letou (LT…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221485
• Published on 22/06/21 at 17:20
©  Liverpool FC
Liverpool FC: Kodansha (publishing, JPN) becomes a global partner of the club from 2021

Kodansha, a Japanese publishing company, has become the "official publishing partner" of Liverpool FC (Premier League) as part of a "multi-year deal," announced the English club on 21/06/2021. Kodansha has the status of global partner, the third level in the sponsorship hierarchy of Liverpool…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 221457
• Published on 22/06/21 at 15:05
©  Elche CF
LaLiga Santander: Nike (USA) succeeds Hummel (DEN) as equipment supplier of Elche CF (2021-2025)

Nike has become the official equipment supplier of Elche CF (LaLiga Santander) for four seasons (2021-2025), announced the Spanish club on 21/06/2021. The agreement covers all of Elche CF's teams. "This agreement opens a new chapter for Elche CF in LaLiga Santander, where it will seek to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 221411
• Published on 22/06/21 at 11:00
©  FC Schalke 04
2.Bundesliga: R+V Versicherung extends as a partner of FC Schalke 04

The German insurance company R+V Versicherung has extended as a premium partner of FC Schalke 04 (2.Bundesliga), according to the club on 17/06/2021. R+V Versicherung has been a partner of FC Schalke 04 since an agreement signed on 02/04/2015, which was then extended for four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 221317
• Published on 21/06/21 at 16:30
©  Socios.com
esports: Team Vitality (FRA) to launch its first Fan Token in partnership with Socios.com

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner of Team Vitality and will launch the French esports organisation's first official Fan Token, announced both parties on 18/06/2021. 7…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 221288
• Published on 21/06/21 at 14:30
©  FSV Mainz 05
Bundesliga: FB88.com (betting) extends as sleeve sponsor of FSV Mainz 05 for 2021-22

FB88.com, a Vietnamese sports betting operator, has extended as a partner and sleeve sponsor of FSV Mainz 05 (Bundesliga) for the 2021-22 season, announced the German club announced on 18/06/2021. The agreement was negotiated by Infront, the exclusive marketing agency of FSV Mainz for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221311
• Published on 21/06/21 at 12:20