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©  AELTC
Tennis/Wimbledon: Jaguar (car manufacturer) extends as official supplier for five years (2021-2025)

Jaguar UK, the British subsidiary of car manufacturer Jaguar Land Rover, has extended as the official car and official supplier of Wimbledon for five years (2021-2025), according to The All England Lawn Tennis Club (AELTC), organiser of the Grand Slam tournament, on 15/06/2021. Jaguar, a partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 220851
• Published on 16/06/21 at 13:30
©  AS Saint-Etienne
Ligue 1 Uber Eats: UP2IT (social network), back shirt sponsor of AS Saint-Étienne (2021-2024)

UP2IT, a French social network dedicated to sports, has become a partner and back shirt sponsor of AS Saint-Étienne (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 15/06/2021. UP2IT has the status of official partner, the second level in Saint-Etienne's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220834
• Published on 16/06/21 at 11:00
©  Volkswagen
Euro 2020: Volkswagen's "Klassiker" France - Germany on 15/06/2021

The France - Germany match at the Allianz Arena in Munich (GER), the first Euro 2020 match for the two teams (Group F, kick-off at 21:00 CET, 15/06/2021) is a "Klassiker" (German equivalent of the Spanish "Clasico") for Volkswagen. Both federations (DFB and FFF) have listed the German car…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 220669
• Published on 15/06/21 at 11:40
©  Premier League
Premier League: Nike presents the official "Flight" football for the 2021-22 season

Nike has presented the new version of its "Flight" football for the 2021-22 Premier League season, on 15/06/2021. The official ball, which will be used during all Premier League matches in 2021-22, celebrates the 22nd season of the partnership between the American brand and the English league…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 220717
• Published on 15/06/21 at 11:05
©  CA Osasuna
LaLiga Santander: Verleal (frozen food) extends as CA Osasuna's main shirt sponsor until 2022-23

Verleal, a frozen vegetable brand belonging to the Spanish group Congelados de Navarra, has extended as a partner and main shirt sponsor of Club Atletico Osasuna (LaLiga Santander) for an additional season (2022-23), announced the Pamplona-based club (Navarra, ESP) on 10/06/2021. This agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 220629
• Published on 15/06/21 at 10:20
©  Leeds United FC
Premier League: AMT (car dealership), official partner of Leeds United FC from 2021

AMT, a Leeds-based car dealership, has become the official vehicle partner of Leeds United FC (Premier League), announced the club on 14/06/2021. AMT has the status of official partner, the second level in Leeds United's sponsorship hierarchy. "As part of this agreement, AMT will have its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220645
• Published on 14/06/21 at 17:40
©  AC Milan
Serie A TIM: REPX (fintech) enters licensing partnership with AC Milan from 2021

REPX, a UK private equity firm and financial technology company, has become a licensing partner of AC Milan (Serie A TIM), announced the Italian club on 11/06/2021. "The new licensing partnership entails the launch of a new debit card created for the true AC Milan fans, who will be able to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Sponsors - Partners
• Article # 220498
• Published on 14/06/21 at 12:20
©  D.R.
2.Bundesliga: adidas to succeed Umbro as FC Schalke 04's equipment supplier from 2022-23

adidas will become the official equipment supplier of FC Schalke 04, relegated to the 2.Bundesliga for 2021-22, from 2022-23 and for five seasons (2022-2027), announced the club on 11/06/2021. As part of the agreement, 11teamsports, a sporting goods retailer, will be responsible for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 220542
• Published on 14/06/21 at 11:40
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 220495
• Published on 11/06/21 at 18:15
©  SPFL
Scotland: Cinch becomes title sponsor of the top 4 divisions via record partnership with the SPFL

Cinch, a British online car sales platform belonging to Constellation Automotive Group, has become a partner of the Scottish Professional Football League, and has obtained the naming rights to the four men's divisions from 2021-22 for five seasons (2021-2026), announced the Scottish body on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 220427
• Published on 11/06/21 at 15:45