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©  Hertha BSC
Bundesliga: Autohero (used cars), main shirt sponsor of Hertha Berlin for 2021-2023

Autohero, an online used car sales platform belonging to the Berlin-based Auto1 Group SE, has become the main shirt sponsor of Hertha BSC (Bundesliga) for two seasons (2021-2023) plus one optional additional season (2023-24), announced the German club on 04/06/2021. The agreement was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 219807
• Published on 07/06/21 at 11:00
©  Sheffield United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 219759
• Published on 04/06/21 at 17:50
©  WRU
Rugby: Cazoo (vehicle e-commerce) main jersey sponsor of Wales (2021-2023)

Cazoo, a British vehicle e-commerce platform, has become a major partner of the Welsh Rugby Union (WRU) and the main jersey sponsor of the Wales Rugby XV teams on 03/06/2021. "Cazoo has signed up for an initial two-year period and officially replaces current principal partners Isuzu from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 219669
• Published on 04/06/21 at 13:20
©  NCFC
Norwich City FC: Eleven Sports Media develops partnership programme for local businesses

Eleven Sports Media, a UK agency, has become a partner of Norwich City FC (promoted to the Premier League in 2021-22) from 2021-22, announced the club on 01/06/2021. Eleven Sports Media has the status of "primary partner", the third level in the English club's sponsorship hierarchy. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 219687
• Published on 04/06/21 at 12:20
©  Brighton & Hove Albion FC
Premier League: SnickersUK.com (workwear) renews as Brighton & Hove's sleeve sponsor in 2021-22

SnickersUK.com, an online workwear retailer, has renewed its partnership with Brighton & Hove Albion FC (Premier League) as a sleeve sponsor for the 2021-22 season, announced the club on 02/06/2021. The agreement also covers Brighton's women's team (Barclays FA Women's Super League)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219597
• Published on 04/06/21 at 11:00
©  OM
Ligue 1 Uber Eats: Randstad (HR), training shirt sponsor of Olympique de Marseille for 2021-2024

Randstad France, the French subsidiary of the Dutch human resources group, has become a "training partner" and training shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 03/06/2021. Randstad has the status of "premium partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 219581
• Published on 03/06/21 at 17:00
©  EFL
EFL: Puma succeeds Mitre as official ball supplier of the English Football League from 2021-22

The German equipment manufacturer Puma has become the official ball supplier of the English Football League as part of "a long-term agreement from the start of the 2021-22 season," announced the EFL on 03/06/2021. Puma succeeds the English equipment manufacturer Mitre, partner of the EFL for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 219555
• Published on 03/06/21 at 14:00
©  Javier Diez, via Puma
LaLiga Santander: 1 million views for the launch of Puma's 2021-22 official ball live on Twitch

Puma and LaLiga presented "Accelerate", the official LaLiga Santander ball for the 2021-22 season during a live stream on the video game and entertainment streaming platform Twitch on 31/05/2021. The launch of the new ball took place during a live stream on the Twitch channel of Ibai Llanos…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Media, …
• Article # 219502
• Published on 03/06/21 at 12:20
©  Sportfive
Ligue 1 Uber Eats: ZEbet (betting), main shirt sponsor of AS Saint-Étienne (2021-2024)

ZEbet, a betting platform belonging to the Maltese group ZEturf, has extended its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and become the club's main shirt sponsor for three seasons (2021-2024), announced Sportfive, the club's exclusive marketing agency, on 02/06/2021. ZEbet now…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 219451
• Published on 02/06/21 at 17:50
©  Sportsbreaks.com
Manchester United FC: Sportsbreaks.com official travel supplier for fans from 2021-22

Sportbreaks.com, an online travel and accommodation agency offering sports related experiences has become the "official travel supplier" for Manchester United FC (Premier League) fans and will offer "official supporter travel services for season ticket holders and executive club members for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 219386
• Published on 02/06/21 at 16:45