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©  Alipay
Euro 2020: blockchain technology integrated into the Top Scorer trophy sponsored by Alipay

AntChain, a blockchain subsidiary of Ant Group (CHN), has become a partner of UEFA for five seasons (2021-2026), announced the body on 10/06/2021. AntChain thus becomes the "official global blockchain partner" of Euro 2020. As part of the agreement, AntChain will provide its tech services to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 220455
• Published on 11/06/21 at 14:20
©  FC Nantes
Ligue 1: Univers City Immo succeeds Maisons Pierre as shorts sponsor of FC Nantes in 2021-22

Univers City Immo, a property developer based in Vertou (Loire-Atlantique, FRA), has become a partner and front shorts sponsor of FC Nantes (Ligue 1 Uber Eats) from 2021-22, announced the club on 09/06/2021. Flamino (fuel) has been displayed as a back shorts sponsor of FC Nantes since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220414
• Published on 11/06/21 at 13:20
©  D.R.
World Rugby: Mastercard committed to women's rugby, including the WXV competition, until 2025

Mastercard has renewed and extended its partnership with World Rugby by becoming a founding global partner of its Women in Rugby programme and a global partner of the 2021 Rugby World Cup, 2025 Rugby World Cup and the WXV, the annual women's world competition that will start in 2023, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 220345
• Published on 11/06/21 at 11:00
©  Rogue
esports: Kia extends with Rogue, Betway partners with G2 Esports for the resumption of the LEC 2021

Kia, South Korean car manufacturer, has extended its partnership with the American esports organisation Rogue, from the League of Legends European Championship (LEC) Summer Split 2021 (summer segment) which begins on 11/06/2021, announced the American organisation belonging to the group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital
• Article # 220342
• Published on 11/06/21 at 10:20
©  England Store/Nike
Euro 2020: Nike - most represented equipment supplier with 9 countries under contract, adidas with 8

Nike is the most represented equipment supplier at Euro 2020 with nine federations under contract, including France, England and Portugal. Eight teams are equipped by adidas, including Germany and Spain, while four are supplied by Puma including Italy and Switzerland. Behind these three giants of…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Merchandising - Licensing, …
• Article # 220279
• Published on 10/06/21 at 14:30
©  Angers SCO
Ligue 1 Uber Eats: P2i (real estate) extends as sleeve sponsor of Angers SCO for 2021-2023

P2i, a real estate developer from Angers (FRA), has extended as a sleeve sponsor of Angers SCO (Ligue 1 Uber Eats) for two additional seasons (2021-2023), announced the group on 09/06/2021. P2i has been a sleeve sponsor of the Anjou club since 2019-20. The club did not have a sleeve sponsor in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220275
• Published on 10/06/21 at 13:30
©  Venezia FC
Serie A TIM: Kappa succeeds Nike as equipment supplier of promoted club Venezia FC from 2021-22

Kappa will become the official equipment supplier of Venezia FC from 2021-22, announced the club promoted to the Serie A TIM for next season on 09/06/2021. The Italian brand succeeds Nike, equipment supplier of the club from Venice (Veneto) promoted to the Italian first division for the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 220274
• Published on 10/06/21 at 11:40
©  Puma
Puma: Thomas Lanis appointed as marketing director for France, Benoit Ménard promoted for Europe

Thomas Lanis (45 years old) has been appointed as marketing director of Puma France and member of the management committee effective from 01/06/2021, announced the equipment manufacturer on 09/06/2021. "He will report to Richard Teyssier, CEO, and will succeed Benoit Ménard, who has been promoted…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 220175
• Published on 10/06/21 at 10:20
©  Juventus FC
Serie A TIM: Skyworth becomes an official partner of Juventus FC

Skyworth, a Chinese consumer electronics company based in Shenzhen, Guangdong (CHN), has become an official partner of Juventus FC (Serie A TIM), announced the club on 08/06/2021. As part of the agreement, Skyworth will benefit from the status of official partner (third level in Juventus FC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220171
• Published on 09/06/21 at 17:20
©  Qatar Airways
Euro 2020: Qatar Airways presents several activations, including the competition's official podcast

Qatar Airways, "official airline sponsor" of Euro 2020 (11/06 to 11/07/2021), has activated its partnership with UEFA and will accompany the launch of "The Euro Show", the official podcast of the competition, which will "deliver a daily live audio round-up of all Euro 2020 action and fan zone…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 220117
• Published on 09/06/21 at 16:20