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©  MyCoach
Sports tech: MyCoach Pro becomes a subsidiary of MyCoach and signs a partnership with Paris SG

MyCoach Pro, an athlete management system platform launched in 2017 by the French startup MyCoach and aimed at sports, medical and administrative staff, has become an independent subsidiary of the group and will be managed by Cindy Spaziani, current R&D director at MyCoach, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities
• Article # 269180
• Published on 31/10/22 at 16:07
©  Olympique de Marseille
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 269149
• Published on 28/10/22 at 18:30
©  News Tank
Weekly News Extra (24-28/10/2022)

• The Premier League clubs have set a record for transfer spending in a single season during the 2022 summer transfer window alone, with the 20 clubs spending around £1.9bn in total, according to Deloitte's sports business group. •  As in 2022, the Supercopa de España will be held in Riyadh…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 269142
• Published on 28/10/22 at 18:00
©  D.R.
Equipment supplier: a turnover of €58.6m and net profit of €7.8m for Castore (UK) in 2021-22

Castore, a British equipment manufacturer founded in 2015, posted a turnover of £48.8m (€58.6m) for the financial year 2021-22 (from 01/02/2021 to 31/01/2022), nearly three times more than in 2020-21 (£17m, or €19.1m). The net profit of the Manchester (UK) based company has also tripled to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 268926
• Published on 28/10/22 at 10:00
©  Real Madrid CF
LaLiga Santander: equipment suppliers and kit sponsors of the 20 clubs in 2022-23

Find below the equipment suppliers, kit sponsors (chest, sleeve, shoulder, back and shorts) and training kit sponsors of the 20 clubs competing in the 2022-23 LaLiga Santander season. This data is updated daily. The first infographic displays the equipment suppliers and kit sponsors sorted by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 268923
• Published on 27/10/22 at 16:00
©  adidas
Ligue 1 Uber Eats: 97.6% of starting players wear adidas, Nike or Puma boots (Footpack)

97.59% of starting players in the 2022-23 Ligue 1 Uber Eats (between Matchdays 1 and 10) wore boots produced by adidas, Nike or Puma (210 players in total), according to Footpack, a French site specialised in football equipment news, on 21/10/2022. Specifically, 42.09% of the players wore…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 268808
• Published on 27/10/22 at 11:00
©  Sportfive
Ligue 1 Uber Eats: Sportfive extends as marketing agency of Olympique Lyonnais until 2028-29

Sportfive has extended as the marketing agency of Olympique Lyonnais (Ligue 1 Uber Eats) for seven additional seasons (2022-2029) "in order to continue to support its commercial development and the growth of its BtoB revenues in France and internationally," announced the agency on 26/10/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Clubs, …
• Article # 268788
• Published on 27/10/22 at 10:00
©  Formula One Group
Formula 1: Audi to make Sauber its factory team and become its engine manufacturer from 2026

Audi will become a strategic partner of Sauber Motorsport, the Swiss company that owns the Alfa Romeo F1 Team Orlen, from 2026, announced both parties on 26/10/2022. Audi plans to acquire a stake in the Sauber Group. The timeframe for purchase and the number of shares involved have not been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Investment - Shareholding, Marketing - Communication
• Article # 268771
• Published on 26/10/22 at 16:00
©  Two Circles
Marketing: Wyndham Richardson (UK) appointed executive director of the British agency Two Circles

Wyndham Richardson (UK) has been appointed "to the newly created position" of executive director at Two Circles, announced the British agency specialised in sports marketing and data technologies on 25/10/2022. Wyndham Richardson, "one of the leaders in sport’s digital transformation over the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 268684
• Published on 26/10/22 at 13:00
©  Qatar 2022
Qatar 2022: 60% of French people plan to follow the World Cup (Harris Interactive survey)

60% of French people plan to watch the 2022 World Cup, according to an exclusive survey by the market research institute Harris Interactive, on behalf of RMC, published on 20/10/2022. By contrast, one month before the 2018 World Cup in Russia, this figure was only 50%. The 22nd FIFA World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media, …
• Article # 268462
• Published on 25/10/22 at 11:00