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©  D.R.
Bundesliga: Procter & Gamble (consumer goods) extends as partner of Bayern Munich for a 7th season

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has extended as a "gold partner" (3th level) of FC Bayern Munich (Bundesliga) for the 2022-23 season, announced the club on 21/10/2022. The American group has been a partner of FC Bayern since 2016-17. "FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 268385
• Published on 24/10/22 at 16:00
©  News Tank
Weekly News Extra (17-21/10/2022)

• Premier League clubs are discussing a change of format for the Community Shield, the match between the reigning English champions and the FA Cup winners on the Sunday before Matchday 1 of the Premier League, according to The Times. Several options are currently being considered, including…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 268367
• Published on 21/10/22 at 17:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 268381
• Published on 21/10/22 at 17:30
©  The Metrics Factory
The Metrics Factory: "Esports is a lever in a global communication strategy" (A. Piron, Cetelem)

"What needs to be explained to employees is that esports is a lever in a global communication strategy. It's a growing sector that is not yet fully mature, compared to traditional social networks, and therefore presents opportunities at costs that are still under control. We wanted to be there…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 268290
• Published on 21/10/22 at 14:00
©  Haas F1 Team
Formula 1: MoneyGram (money transfer), title sponsor of Haas F1 Team from the 2023 season

MoneyGram, an American money transfer company, will become the title sponsor of the Haas F1 Team from the 2023 season onwards as part of a "multi-year agreement," announced the American team on 20/10/2022. The team will be known as "MoneyGram Haas F1 Team". The American company's logo will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 268275
• Published on 21/10/22 at 11:40
©  LFP
LFP: deployment of an AI-based video analysis tool, developed with Stats Perform

The Ligue de Football Professionnel (LFP) and its partner Stats Perform, an American company specialised in sports data capture and analysis via AI, "are strengthening their partnership with the launch of the 'Tactical View' panoramic video tool" for Ligue 1 Uber Eats clubs, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Stadiums
• Article # 268165
• Published on 20/10/22 at 14:40
©  UEFA
UEFA: Sportfive/Fortius AG joint venture, "global exclusive hospitality provider" for Euro 2024

2024 Hospitality Experience AG, a joint venture between the marketing agency Sportfive and digital sports experience platform Fortius AG, has become the "global exclusive official hospitality provider" for Euro 2024 (played in Germany, 14/06 to 14/07/2024), announced UEFA on 19/10/2022. "UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 268113
• Published on 20/10/22 at 11:40
UEFA: Women's Champions League to be integrated into EA Sports' FIFA video game from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, is to become UEFA's "official partner of women's football" of as part of a "multi-year agreement" from 2022-23, announced the body on 19/10/2022. Through this new agreement, the Women's Champions League will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 268045
• Published on 19/10/22 at 18:00
©  FC Inter Milan
Serie A TIM: eBay (e-commerce), official partner of Inter Milan and the FIGC from 2022-23

The American e-commerce platform eBay has become an official partner (3rd level) of FC Inter Milan (Serie A TIM) for two seasons (2022-2024), announced the club on 19/10/2022. The agreement includes the creation of an official shop for the Milanese club on the American platform and "also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 268026
• Published on 19/10/22 at 17:00
©  DAZN
DAZN/Women's Champions League: EA Sports, global sponsor of broadcast coverage from March 2023

DAZN has partnered with US video game publisher EA Sports, part of the Electronic Arts Group, which will become a "global sponsor of DAZN's UEFA Women's Champions League broadcast coverage" as part of a multi-year agreement, announced the OTT sports platform on 18/10/2022. "The partnership…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 267976
• Published on 19/10/22 at 14:40