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©  NTF
Think Football 2022: "Our structure is at the service of the sports ecosystem" (É. Follorou, TikTok)

"Our internal structure is at the service of the sports ecosystem. We have staff dedicated to the sports vertical. We are not limited to football, there is a demand for all sports. Our role is to support partners who do not necessarily have the necessary tools internally. Media, broadcasters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Activation, …
• Article # 266559
• Published on 06/10/22 at 17:40
©  Seb Lascoux
Think Football 2022: "A collective agreement for women's football by 2023-24" (F. Safanjon, UNFP)

"We are working with the FFF on a specific collective agreement, which must be solid and which could, in time, be attached to the Professional Football Charter (in force for players). We aim to sign this collective agreement for the 2023-24 season. Women's football will remain under the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 266446
• Published on 06/10/22 at 16:20
©  Liverpool FC
Premier League: Extreme Networks (Wi-Fi solutions), official partner of Liverpool FC from 2022-23

Extreme Networks, an American company that designs and manufactures network/wi-fi solutions and equipment, has become the official Wi-Fi network solutions and analytics partner of Liverpool FC (Premier League), as part of a "multi-year global partnership," announced the club on 06/10/2022. "As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 266511
• Published on 06/10/22 at 15:30
©  LOSC Lille
Ligue 1 Uber Eats: Actual (HR), official supplier of LOSC Lille for three seasons (2022-2025)

Actual, an independent group specialised in employment and temporary work agencies, has become an official supplier (fourth level) of LOSC Lille (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 05/10/2022. The agreement was negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 266370
• Published on 06/10/22 at 12:30
©  LFP
LFP: Oris (watchmaker), "responsibility partner" of the Ligue 1 Uber Eats & Ligue 2 BKT (2022-2025)

Swiss watchmaker Oris has become the official timekeeper and first "responsibility partner" of the Ligue 1 Uber Eats and Ligue 2 BKT, for three seasons (2022-2025), announced the Ligue de Football Professionnel on 05/10/2022. The agreement also covers the Trophée des Champions and the eLigue 1…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 266436
• Published on 06/10/22 at 11:40
©  Everton FC
Premier League: hummel extends as equipment supplier of Everton FC until 2023-24

Hummel has extended as the equipment supplier of Everton FC (Premier League) for an additional season, until 2023-24, announced the club on 04/10/2022. The Danish brand was initially committed for the 2020-2023 cycle, for an estimated annual fee of £10m (€11.2m). This new agreement still covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 266470
• Published on 06/10/22 at 11:00
©  Seb Lascoux
Think Football 2022: "Volkswagen will activate the World Cup in France not in Qatar" (J-M. Caparros)

"We are a historical partner of the FFF with a clear positioning: to be behind the French teams. As far as the boycott of the 2022 World Cup is concerned, we have seen the effects of the announcement with decisions by certain town halls not to install fan zones. Volkswagen will support the French…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 266358
• Published on 05/10/22 at 17:35
©  MMO
Tennis: Mutua Madrileña (insurance), title sponsor of the Madrid Masters 1000 until 2027

Mutua Madrileña, a Spanish insurance company, has extended its title sponsorship of the Mutua Madrid Open, an ATP Masters 1000 and WTA 1000 tournament held at the Caja Mágica de Madrid (ESP), for an additional season (2023-2027), announced Madrid Trophy Promotion, the tournament's organising…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266328
• Published on 05/10/22 at 12:30
©  NTF
News Tank Football: talks and interviews published in August & September 2022

"A club remains an SME (small and medium-sized enterprise), even if it is media-oriented. This means that decision making must be fast and agile and that each individual within it can have an important impact. From an organisational point of view, I prefer organisations that limit the number of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 266128
• Published on 05/10/22 at 10:20
©  Paris Saint-Germain
Paris Saint-Germain: management of the club's European stores entrusted to Lids (USA, distribution)

Paris Saint-Germain (Ligue 1 Uber Eats) has extended its partnership with American sporting goods retailer Lids and will entrust the company "to oversee operations for the club's European locations to create a unique and consistent retail experience in Europe and North America for sports fans and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 266098
• Published on 04/10/22 at 14:00