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©  FC Barcelona
FC Barcelona: Spotify to display the logo of rapper Drake on shirts for the match versus Real Madrid

On the occasion of the Clásico between Real Madrid CF and FC Barcelona (Matchday 9 of the 2022-23 LaLiga Santander season, Sunday 16/10/2022), Spotify will activate its partnership with the Catalan club (of which it is the main shirt sponsor) and will display the logo of Canadian rapper Drake on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 267497
• Published on 14/10/22 at 12:30
©  DFB
Germany/DFB: Continental (tyres), official partner of the men's national teams (2023-2026)

The German tyre brand Continental has become an official partner (second level) of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced the German Football Association on 13/10/2022. The agreement covers the men's national team and the U21 team. Continental will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267369
• Published on 13/10/22 at 15:30
©  Liverpool FC
Liverpool FC: shirt sponsor Standard Chartered swapped for its "Futuremakers" initiative for 1 match

The UK-based bank Standard Chartered, main shirt sponsor of Liverpool FC (Premier League), will swap its logo for that of its "Futuremakers" initiative, for the club's home game versus Manchester City FC at Anfield (54,000 capacity) on Matchday 11 of the 2022-23 Premier League season, on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 267363
• Published on 13/10/22 at 14:40
©  LFP
France: Mon Petit Gazon (fantasy football) signs a "strategic agreement" with the LFP

Mon Petit Gazon, a French fantasy football game, has entered into a "strategic agreement" and will "join the digital ecosystem" of the Ligue de Football Professionnel from 2022-23, announced the body on 12/10/2022. "This agreement is part of a threefold ambition: to accompany the digitalisation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 267300
• Published on 13/10/22 at 11:40
©  Roblox
Web3: "FIFA World" - FIFA's first metaverse platform, launched in collaboration with Roblox

FIFA has teamed up with Roblox, an online multiplayer video game platform with 43.2 million users connected daily, to launch "FIFA World", the world governing body's first metaverse platform, announced FIFA on 12/10/2022. FIFA World is a virtual environment where users with their avatars can…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 267304
• Published on 13/10/22 at 11:00
©  Webedia
France: Webedia launches "Webedia3" a structure dedicated to Web3 (NFTs, metaverse, etc.)

Webedia, a French group specialised in online leisure and entertainment, has presented "Webedia3", a new entity with an international dimension dedicated to Web3 activities, which aims to "become the leader in Web3 entertainment, accessible to as many people as possible, from the general public to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 267193
• Published on 13/10/22 at 10:20
©  FIFA
Qatar 2022: FIFA & AB InBev (beer) launch fan zones in 6 cities on the sidelines of the tournament

The Belgian brewery group AB InBev and FIFA are organising "FIFA Fan Festivals" for fans in six cities around the world during the 2022 World Cup: Dubai (UAE), London (ENG), Mexico City (MEX), Rio de Janeiro (BRA), São Paulo (BRA) and Seoul (KOR), announced the world body on 11/10/2022. "All…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 267210
• Published on 12/10/22 at 17:35
©  Linkedin - Alain Broustail
Exclusive "Within 3 years, big clubs in Europe will have Chief Web3 Officers" (A. Broustail, Blockchain-EZ)

"Before long, all professional sports players will have a foot in web3, whether through their partnerships, their loyalty strategy, ticketing, or simply because the athletes themselves will be there. Let's make a bet: within 3 years, the big clubs in Europe will have Chief Web3 Officers," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 267100
• Published on 12/10/22 at 15:30
©  World Rugby
Women's Rugby World Cup 2021: sonic trophy to be awarded by Mastercard for each Player of the Match

Mastercard, an American company specialised in payment solutions, has activated its partnership with World Rugby and has launched "the world's first sonic trophy" for the Women's Rugby World Cup 2021 in New Zealand, from 08/10 to 12/11/2022, announced the international rugby body on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 267027
• Published on 11/10/22 at 17:20
©  FC Inter Milan
Serie A TIM: Kaiyun Sports (betting), regional partner of FC Inter Milan in Asia from 2022-23

Kaiyun Sports, an Asian sports betting operator, has become a regional (fourth level) partner of FC Inter Milan (Serie A TIM) for Asia from the 2022-23 season, announced the club on 10/10/2022. "The Asian region represented by Kaiyun Sports has always been an important market for significant…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 266968
• Published on 11/10/22 at 12:30