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©  FC Barcelona
FC Barcelona: Grupo Bimbo (food industry), global parter & sleeve sponsor of FCB Femení from 2022-23

Grupo Bimbo, a Mexican food company, has become a global partner (2nd level) of FC Barcelona (LaLiga Santander) and a sleeve sponsor of FC Barcelona's women's team (Finetwork Liga F) from the 2022-23 season, announced the club on 18/10/2022. The agreement also includes La Masia, FC Barcelona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 267972
• Published on 19/10/22 at 12:30
©  D.R.
Panini: "We've already produced one billion sticker packs for the 2022 World Cup" (A. Guerrini)

"We have already produced one billion sticker packs for the 2022 World Cup, which is the usual volume, and we have the means (paper, machines, manpower) to produce another billion. We will now activate our marketing plans," said Alain Guerrini, president of Panini France, during the presentation…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Activation, …
• Article # 267953
• Published on 19/10/22 at 11:40
©  Six Nations Rugby
Six Nations Rugby: partnership with Sage (software/tech) to implement "smart ball technology"

Sage, a UK-based software and technology company, has become an official partner of Six Nations Rugby and its competitions, announced the body based in Dublin (IRL), on 18/10/2022. The agreement includes the men's (Guinness Six Nations) and women's (TikTok Women's Six Nations) Six Nations…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267858
• Published on 18/10/22 at 16:50
©  adidas
Ballon d'Or 2022: adidas, Karim Benzema's equipment supplier, celebrate with a special shirt & boots

adidas has activated its partnership with French international Karim Benzema (Real Madrid CF), winner of the 2022 Ballon d'Or, and is launching several actions, including a dedicated shirt, to celebrate his award, announced the German equipment manufacturer on 18/10/2022. Karim Benzema was…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 267848
• Published on 18/10/22 at 15:20
©  D.R.
Serie A TIM: Groupama extends as a premium partner of SS Lazio for the 2022-23 season

Groupama Assicurazioni, the Italian subsidiary (800 branches) of the French insurance and banking group Groupama, has extended its role as a premium partner (3rd level) of SS Lazio (Serie A TIM) for the 2022-23 season, announced the club on 14/10/2022. As part of the new agreement, the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 267749
• Published on 17/10/22 at 17:55
©  Borussia Dortmund
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 267630
• Published on 17/10/22 at 11:40
©  Real Madrid CF
Real Madrid CF: Emirates extends as main shirt sponsor (2022-2026) for €70m/season

Emirates, a UAE airline, has extended its role as main shirt sponsor of Real Madrid CF (LaLiga Santander) for four additional seasons (2022-2026), announced the club on 14/10/2022. The annual fee for the new agreement is estimated at €70m, plus €7m in variables depending on the club's results…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 267586
• Published on 14/10/22 at 18:10
©  News Tank
Weekly News Extra (10-14/10/2022)

• Google is reportedly in talks to acquire the naming rights to Tottenham Hotspur Stadium (London, ENG), according to specialised media reports on 10/10/2022. • UEFA has launched a call for tenders for the broadcasting rights to the Champions League, Europa League and Europa Conference League in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 267519
• Published on 14/10/22 at 17:00
©  Riot Games
esports: Mastercard extends as a global partner of Riot Games' League of Legends circuit

Mastercard, a US payment solutions company, has extended its role as a global partner of the League of Legends video game esports circuit "for several years," announced its creator, Riot Games, on 12/10/2022. The announcement was made official at the "Priceless Table" event, a "VIP experience…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 267528
• Published on 14/10/22 at 16:20
©  Olympique de Marseille
Ligue 1 Uber Eats: STATSports (data), official partner of Olympique de Marseille from 2022-23

STATSports, an Irish company specialised in sports performance tracking and analysis, has become an official partner (third level) the "official GPS performance tracker" of Olympique de Marseille (Ligue 1 Uber Eats), from the 2022-23 season, announced the club on 14/10/2022. "This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 267529
• Published on 14/10/22 at 15:30