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©  Deloitte
Paris Saint-Germain: Deloitte France, official partner of the women's team for 2 seasons (2022-2024)

Deloitte France, the French office of the British audit and consulting firm, has become an official partner (2nd level) of Paris Saint-Germain's women's team (D1 Arkema) for two seasons, until 2023-24, announced the two parties on 23/03/2023. The agreement aims to "promote the development of…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 284058
• Published on 23/03/23 at 13:00
©  European Tour
Sports betting: OlyBet (Estonia), partner of the DP World Tour (golf) & Euroleague Basketball

OlyBet, the sports betting subsidiary of the Estonian group Olympic Entertainment Group, has become the first betting partner of the DP World Tour, for two seasons (2023 and 2024), announced the golf circuit organised by the European Tour on 21/03/2023. This regional partnership only covers the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 283994
• Published on 23/03/23 at 10:00
©  FC Bayern Munich
FC Bayern Munich: Allianz extends as title sponsor of the Allianz Arena until 2033 (€13m/year)

Allianz, a German insurance company, has extended its agreement with FC Bayern Munich (Bundesliga), which includes the naming rights to the Allianz Arena (Munich, GER, 75,000 capacity) for ten years, until 2033, announced the club on 21/03/2023. The German brand, which has been a partner of Bayern…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 283963
• Published on 22/03/23 at 15:20
©  NHL
USA/Ice hockey: Fanatics to succeed adidas as the NHL's official equipment supplier for 2024-2034

Fanatics has expanded its partnership with the National Hockey League to become the league's "official on-ice uniform outfitter" for 10 seasons (2024-2034), as part of a deal that will begin in 2024-25, announced the US-based licensed sports products manufacturer and distributor on 21/03/2023…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 283878
• Published on 22/03/23 at 13:40
©  D.R.
UEFA: Lidl (supermarkets), official partner of Euro 2024 & qualifying matches

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024) and of the qualifying matches for the competition (which begin on 23/03/2023) as part of a "multi-year agreement," announced UEFA on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283887
• Published on 22/03/23 at 10:40
©  UEFA
UEFA: PlayStation (video game console), partner of the Women's Champions League & Women's Euro 2025

PlayStation, a video game console company belonging to Japan's Sony Interactive Entertainment (Sony Corporation), has extended its partnership with UEFA to become an "official partner of women's football", including the Women's Champions League until 2024-25 and the UEFA Women's Euro 2025…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283833
• Published on 21/03/23 at 16:35
©  FFF
FFF: Panini expands its collaboration & becomes an "official partner" of the French teams

Panini, an Italian manufacturer of collectable cards and stickers, has extended its collaboration with the Fédération Française de Football to become an official partner of the French men's, women's and U21 teams for eight years (2023-2030), announced the FFF on 21/03/2023. Panini France will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 283811
• Published on 21/03/23 at 16:00
©  ASF
Credit Suisse Takeover: agreement with Swiss Football Association to be honoured until 30/06/2024

"Credit Suisse has assured us that it will complete its contract, which ends on 30/06/2024, at least as long as the Credit Suisse brand still exists," said Adrian Arnold, head of communications for the Swiss Football Association, to Swiss Radio Television on 21/03/2023. Arnold was responding to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Finance, Legal, …
• Article # 283794
• Published on 21/03/23 at 14:30
©  FIGC
Italy: Esselunga (supermarkets), premium partner of the Italian Football Federation (FIGC) from 2023

Esselunga, an Italian retailer and supermarket chain, has become a premium partner of the Federazione Italiana Giuoco Calcio for "the coming years" from 2023, announced the Italian Football Federation on 20/03/2023. The agreement covers all of the FIGC's national teams: men's, women's, youth…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283741
• Published on 21/03/23 at 10:40
©  TikTok
USA: TikTok (social network, CHN), official partner of Major League Soccer from the 2023 season

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become an official partner of Major League Soccer from 2023 as part of a "multi-year" agreement, announced the two parties on 17/03/2023. "As an "official partner" of MLS, TikTok will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 283632
• Published on 20/03/23 at 15:20