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©  Sportem
Sportem: "Our goal is to become fans' 2nd favourite club after their favourite club" (AFC Ajax)

"We publish our content in English because we are an international club and we want to conquer the world: out of our 38 million subscribers, only 10% come from the Netherlands and 90% from the rest of the world. They wouldn't understand our content if it was published in Dutch! Our goal is to be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 284560
• Published on 28/03/23 at 17:35
©  FIBA
Fan experience/Basketball: FIBA to use LED glass floor for the first time in an official competition

The International Basketball Federation (FIBA) will use LED glass flooring for the first time in an official competition to project video elements at the 2023 Under-19 Women's Basketball World Cup in Spain (05-13/07/2023), announced the body on 27/03/2023. This new glass surface will be used for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Stadiums
• Article # 284416
• Published on 27/03/23 at 17:50
©  Le Coq Sportif
Paris 2024: capsule collection by Le Coq Sportif dedicated to the Place de la Concorde Olympic site

Le Coq Sportif has activated its partnership with the Paris 2024 Olympic Organising Committee and has launched a series of capsule collections aimed at "highlighting several iconic sites in the capital, future historical symbols of this 33rd Olympiad," announced the French equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 284403
• Published on 27/03/23 at 17:00
©  FC Barcelona
Sponsorship: European market estimated at a record €20.69bn in 2022, +4.4% vs 2021 (Nielsen/ESA)

The value of the European sports sponsorship market will reach a record €20.69bn in 2022, according to the ESA Sponsorship Market Overview report, published by the European Sponsorship Association (ESA) and UK consultancy Nielsen Sports on 23/03/2023. This is 4.4% higher than in 2021 (€19.8bn)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 284369
• Published on 27/03/23 at 14:00
©  News Tank
Weekly News Extra (20-24/03/2023)

• Club Atlético de Madrid (LaLiga Santander) has reached 135,000 members in 2022-23, a record for the Madrid club. • Chelsea FC (Premier League) have reportedly approached Fulham FC (Premier League) to explore the possibility of playing their home games at Craven Cottage while a new stadium is…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 284259
• Published on 24/03/23 at 16:35
©  FFF
FFF: Volkswagen (car manufacturer), major partner of the Federation since 2014, extends until 2026

The German car manufacturer Volkswagen has extended its partnership with the Fédération Française de Football (FFF) for three years, until the 2026 World Cup, announced the body on 24/03/2023. The German brand has been involved with the French Football Federation since 01/08/2014, and the renewed…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 284243
• Published on 24/03/23 at 15:20
©  KV Ostende
Belgium: "A total ban on gambling advertising will weaken the sports sector" (joint statement)

"A total ban on gambling advertising will undoubtedly weaken the Belgian sports sector. As organisers of major sporting events and top competitions, we lose financial power. This affects not only our clubs or teams, but also the fans. The way forward is a sound legal framework for sports betting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 284203
• Published on 24/03/23 at 11:30
©  FC Inter Milan
FC Inter Milan: Ria Money Transfer & Afizzionados (pay-TV channel), partners from 2023

Ria Money Transfer, an international money transfer operator and subsidiary of the American company Euronet WorldWide (payment solutions), has become an official partner of FC Inter Milan (Serie A TIM) for three seasons, until the end of 2024-25, announced the club on 23/03/2023. The money…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284136
• Published on 23/03/23 at 17:10
©  adidas
Women's World Cup 2023: adidas presents the away shirts for 6 of its 10 national teams

adidas has presented the new away shirts for six of its 10 contracted national teams participating in the Women's World Cup 2023 (Australia and New Zealand, 20/07-20/08/2023), namely Argentina, Colombia, Germany, Japan, Spain and Sweden, on 23/03/2023. The shirts for Costa Rica, Italy and Jamaica…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 284132
• Published on 23/03/23 at 16:35
©  FIGC
Italy: Volkswagen (car manufacturer) & Biraghi (dairy products), partners of the FIGC from 2023

German car manufacturer Volkswagen has become the "automotive partner" of the Federazione Italiana Giuoco Calcio for two years (2023-2024), announced the Italian Football Federation on 22/03/2023. The agreement covers all of the FIGC's national teams (men's, women's, youth, futsal, beach soccer…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 284067
• Published on 23/03/23 at 14:30