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©  England Rugby
Rugby/RFU: Continental (tyres), official partner of the England XV from 2023

Continental, a German tyre brand, has become an official partner (2nd level) of the English national rugby XV teams with the Rugby Football Union as part of a "multi-year partnership," announced the English Federation on 07/03/2023. The brand will also become the title sponsor of the Continental…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 282527
• Published on 09/03/23 at 13:00
©  Bitget
Serie A TIM: Bitget (cryptoassets) extends partnership with Juventus FC to the women's team

Bitget, a Singapore-based crypto-asset trading platform, has extended its partnership with Juventus FC (Serie A TIM) to become an "official sponsor" (2nd level) of its women's team (Serie A Femminile TIM) from 2023, announced the brand on International Women's Day, 08/03/2023. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 282528
• Published on 09/03/23 at 11:30
©  adidas
adidas: turnover up 6% (€22.5bn) but net profit down 70% (€638m) in 2022

adidas AG posted a turnover of €22.511bn in the 2022 financial year (from 01/01 to 31/12/2022), up by 6% compared to 2021 (€21.234bn), announced the German equipment manufacturer on 08/03/2023. This turnover remains lower than that posted in 2019 (€23.6bn), i.e. before the Covid-19 pandemic. …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 282531
• Published on 09/03/23 at 10:00
©  DFB_Fanatics
Germany: Fanatics (USA) extends as an official merchandise distributor of the DFB until 2026

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its licensing agreement with the Deutscher Fussball Bund and will continue to be the body's official merchandise distributor until the 2026 World Cup, announced the German Football Association on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 282447
• Published on 08/03/23 at 15:10
©  Real Betis Balompié
Real Betis Balompié: Corpay (payment solutions), training kit sponsor until 2024-25

Corpay, a payment solutions company owned by US-based Fleetcor Group, has become the "official FX payments provider" (2nd level) and training kit sponsor of Real Betis Balompié (LaLiga Santander) until the end of the 2024-25 season, announced the club on 07/03/2023. As part of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 282448
• Published on 08/03/23 at 14:30
©  Liqui Moly
Formula 1: Liqui Moly (engine lubricants) extends as an official partner for 18 races in 2023

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has been extended as an official partner of the Formula One World Championship for the 2023 season, announced Formula One Group on 06/03/2023. Liqui Moly has been granted official partner status, the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 282310
• Published on 07/03/23 at 17:10
©  internationalwomensday.com
The world of sport prepares for International Women's Day on 08/03/2023

This Wednesday, 08/03/2023, will be, as every year, International Women's Day, for which major players in the world of sports are preparing various initiatives. FC Barcelona (LaLiga Santander) created a new official colour called "Lila Barça" on 04/03/2023. The initiative, with the slogan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 282327
• Published on 07/03/23 at 16:35
©  FIFA
Women's World Cup 2023: FIFA expected to abandon its partnership with Visit Saudi (press)

FIFA is expected to abandon its sponsorship agreement with Visit Saudi, the Saudi Arabian national tourist board, for the Women's World Cup 2023, following protests from the host country federations (Australia and New Zealand), the NGO Amnesty International and several international players…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 282276
• Published on 07/03/23 at 13:00
©  Premier League
Premier League: Nike presents the new official "Flight" ball for the remainder of the 2022-23 season

Nike has presented the new official "Flight" football that will be used "from Saturday 11/03/2023 (Matchday 27) until the end of the season," announced the Premier League on 06/03/2023. Nike is an official supplier for the Premier League until the end of 2024-25. The new ball is the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 282195
• Published on 06/03/23 at 16:35
©  LaLiga
LaLiga: Panini (collectable cards), partner of the 3rd "eLaLiga US Challenge" esports tournament

LaLiga North America, a joint venture between the Spanish professional league and Relevent Sport (events, USA) dedicated to the promotion of football across the Atlantic, is hosting the third edition of the "eLaLiga US Challenge" esports tournament, announced the body on 01/03/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 282025
• Published on 03/03/23 at 17:00