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©  News Tank
Weekly News Extra (18-22/09/2023)

• Chelsea FC (Premier League) has reportedly raised $500m from US investment fund Ares Management to finance the renovation of Stamford Bridge and pursue its timeshare strategy by acquiring other clubs abroad, according to the Financial Times. • TSG Hoffenheim (Bundesliga) has been nominated for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 300943
• Published on 22/09/23 at 16:50
©  Hisense
Paris Saint-Germain: Hisense (electronics, CHN) extends as an official partner (2023-2025)

Hisense has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional two seasons (2023-2025), announced the Chinese electronics group on 22/09/2023. Hisense has been involved with the Parisian club since the 2020-21 season. As part of this agreement, the group has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300942
• Published on 22/09/23 at 16:15
©  IRFU
Rugby/IRFU: Vodafone (telecoms) extends as Ireland's main jersey sponsor (2024-2028)

Vodafone Ireland, the Irish subsidiary of the British telecommunications operator, has extended its partnership with the Irish Rugby Football Union for an additional four seasons from 01/07/2024 to 30/06/2028, announced the IRFU on 20/09/2023. This extension is valued at a total of £20m…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 300682
• Published on 21/09/23 at 09:20
©  D.R.
Paris 2024: Highfield to supply rigid inflatable boats for the opening ceremony on the Seine

Highfield France, a company specialised in the design and manufacture of semi-rigid aluminium boats, has become the 35th "official supporter" of the COJOP Paris 2024, the third level in the committee's sponsorship hierarchy, on 20/09/2023. The UK-based company will be responsible for supplying…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 300649
• Published on 20/09/23 at 16:35
©  Valencia CF
LALIGA EA Sports: Puma extends as equipment supplier of Valencia CF beyond the 2023-24 season

Puma has extended as equipment supplier of Valencia CF (LALIGA EA Sports) as part of "a long-term agreement" from the 2024-25 season, announced the club on 19/09/2023. The agreement covers all of the club's teams (men's, women's and youth). The renewed partnership will run for five seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 300590
• Published on 20/09/23 at 13:40
©  The Fan Syndicate
Agencies: Raphaël Thierry (ex-Havas Paris) appointed commercial director of LAFOURMI

Raphaël Thierry has been appointed commercial director of LAFOURMI, a creative agency dedicated to the sports industry and part of The Fan Syndicate group, on 20/09/2023. Having joined LAFOURMI in July 2023, he has joined the management board and taken charge of developing the client portfolio…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication
• Article # 300572
• Published on 20/09/23 at 10:40
©  L'Equipe
Demain le Sport: "Web3 responds to the majority of rights holders' strategies" (N. Julia, Sorare)

"We're not trying to compete with anyone (video games, collectables): we're offering a new market. One of the motivations for rights holders to invest in Web3 is to engage fans and make them want to consume more sport. Web3 is a pillar that responds to the majority of rights holders' strategies…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 300562
• Published on 20/09/23 at 10:00
©  UEFA
UEFA: Heineken (beer) extends as a partner of the Champions League for 2024-2027

Dutch brewer Heineken has extended its partnership with UEFA and will remain a partner of the Champions League for an additional three seasons (2024-2027), announced the governing body on 19/09/2023. The agreement also covers the rights to the UEFA Super Cup. The group will continue to benefit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 300520
• Published on 19/09/23 at 16:55
©  UEFA
UEFA: eight official Champions League partners, seven for the Europa League in 2023-24

Mastercard (payment solutions, USA), Heineken (beer, NED), PepsiCo (beverages, USA), Just Eat Takeaway.com (meal delivery service, NED), FedEx (logistics, USA), PlayStation (video games console, Sony, JPN), Oppo (smartphones, CHN) and Turkish Airlines (airline, TUR) are the eight official partners…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 300461
• Published on 19/09/23 at 16:00
©  Alpine
Formula 1: Xbox (video games, Microsoft), official partner of BWT Alpine F1 Team from 2023

Xbox, a subsidiary of Microsoft Gaming, the video games arm of the eponymous American company, has become the "official console partner" of the BWT Alpine F1 Team from 2023 and for several seasons, announced the team on 18/09/2023. This is Xbox's first partnership in Formula 1. The American…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 300427
• Published on 19/09/23 at 11:30