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©  GR0UP Communications
RC Strasbourg Alsace: Hager (electrical installations) extends as pocket sponsor (2023-2027)

Hager Group, a German group providing solutions and services for electrical installations in buildings, has extended its contract as main partner and pocket sponsor of RC Strasbourg Alsace (Ligue 1 Uber Eats) for four seasons (2023-2027), announced the club on 15/09/2023. Hager has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300328
• Published on 18/09/23 at 15:20
©  News Tank
Weekly News Extra (11-15/09/2023)

• Claire Sumner, ex-BBC, has joined the Premier League as chief policy and corporate affairs officer. • Parma Calcio 1913 (Serie A TIM) will invest €138m in the renovation of the Stadio Ennio Tardini, which belongs to Parma town council and will be fully supported by the club in exchange for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 300234
• Published on 15/09/23 at 17:22
©  FC Inter Milan
Serie A TIM: U-Power (workwear) back shirt sponsor of FC Inter Milan for 2023-2026

U-Power, an Italian manufacturer of safety footwear and workwear, has become a back shirt sponsor of all FC Inter Milan (Serie A TIM) teams for four seasons (2023-2027), announced the club on 14/09/2023. The Paruzzaro-based company joins Parmount+ (VoD services, main shirt sponsor) and eBay…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300231
• Published on 15/09/23 at 16:47
©  FC Inter Milan
Serie A TIM: BPER Banca (bank, ITA), official partner of FC Inter Milan for 2023-2026

BPER Banca, an Italian bank, has become the official banking partner of FC Inter Milan (Serie A TIM) for three seasons (2023-2025), announced the club on 13/09/2023. The Modena-based company has the status of official partner, the third level in the Milanese club's sponsorship hierarchy. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300222
• Published on 15/09/23 at 15:50
UEFA: Wiesenhof (poultry, GER), fifth national partner of Euro 2024

Wiesenhof, a German poultry producer (PHW-Gruppe), has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 15/09/2023. As part of this partnership, the German brand will give fans "daily opportunities to win VIP tickets" to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 300178
• Published on 15/09/23 at 13:00
©  Paris Basketball
Paris Basketball: "The adidas Arena will be the best basketball venue in Europe" (David Kahn)

"Changing arenas will be a huge improvement for Paris Basketball (Betclic Élite). The next two seasons (2024-2026) will be especially important for the club. It's been decades since a sports arena was built in Paris. This arena will be the best basketball venue in Europe," David Kahn, president…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 300163
• Published on 15/09/23 at 11:30
©  AS Monaco FC
Ligue 1 Uber Eats: Yomoni (online savings), sleeve sponsor of AS Monaco FC from the 2023-24 season

Yomoni, a French company specialised in online savings solutions, has become a sleeve sponsor of AS Monaco FC (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 14/09/2023. The brand has the status of premium partner, the second level in the Monaco club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300021
• Published on 14/09/23 at 10:50
©  Kronenbourg SAS
Paris 2024: Tourtel Twist (non-alcoholic beer, Kronenbourg group) 34th official supporter

Tourtel Twist, a non alcoholic aromatised beer brand from the Kronenbourg SAS group, has become the 34th "official supporter" of COJOP Paris 2024, i.e. the third level in the committee's sponsorship hierarchy, on 14/09/2023. The "0.0% alcohol-free beer" brand will be distributed at the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 299986
• Published on 14/09/23 at 09:00
©  D.R.
Manchester United FC: Qualcomm (Snapdragon, technology), main shirt sponsor from 2024-25 (€70m/year)

Qualcomm, an American company specialised in telecommunications technologies, has extended its partnership with Manchester United FC (Premier League) to become the club's main shirt sponsor from the 2024-25 season, announced the club on 12/09/2023. Qualcomm has been a global partner (2nd level…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 299855
• Published on 13/09/23 at 11:30
©  D.R.
FIBA: Ganten (water), Molten (basketballs) & Smart (telecoms) extend their global partnerships

Ganten, a Chinese mineral water brand, and Smart Communications (or Smart), a telecommunications service based in the Philippines, have extended their roles as global partners (1st level) of FIBA until the 2027 World Cup played in Qatar, announced the body on 08 and 11/09/2023. Ganten, a FIBA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 299744
• Published on 12/09/23 at 16:35