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©  FFT
Tennis: Lexus (cars, Toyota), umpires' chair sponsor at the Rolex Paris Masters (2023-2025)

Lexus, a car brand owned by Japanese car manufacturer Toyota, has become a premium partner of the Rolex Paris Masters, the ATP Masters 1000 tournament held at the Accor Arena (Paris, FRA), for three editions (2023-2025), announced the Fédération Française de Tennis, organiser of the tournament, on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 302989
• Published on 13/10/23 at 08:40
©  D.R.
Los Angeles 2028: "Our Games will be authentic and aligned with the American market" (C. Wasserman)

"Our Games will be just like Los Angeles, with Hollywood, music, culture, entertainment, social media and energy - it's the biggest sports city in the world. We don't have a river as beautiful as the Seine. The opening ceremony will be held in a stadium and will be very different from what has…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums
• Article # 302995
• Published on 12/10/23 at 16:35
©  RFL
Rugby League: Betfred (sports betting) extends as title sponsor of the Super League until 2026

Betfred, a British sports betting operator, has extended its role as title sponsor of the Betfred Super League, the professional rugby league featuring English and French teams, for a further three seasons (2023-2026), announced the Rugby Football League (RFL), organiser of the competition, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302914
• Published on 12/10/23 at 13:00
©  World Rugby
World Rugby: Mitsubishi Electric (JPN), partner of women's rugby (WXV, Rugby World Cup 2025)

Mitsubishi Electric, a Japanese company that manufactures and sells electrical and electronic equipment, has become an "official partner of women's rugby" with World Rugby, announced the body on 10/10/2023. The agreement covers the 2023 and 2024 editions of the WXV, a new annual global competition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302771
• Published on 12/10/23 at 08:40
©  Mercedes-Benz AG
esports: Mercedes activates its partnerships for the Worlds in Korea from 10/10 to 19/11/2023

Mercedes-Benz has activated its partnership with LoL Esports, organiser of the Riot Games esports circuit, for the 2023 League of Legends World Championships being held in Seoul and Busan (South Korea) from 10/10 to 19/11/2023, announced the German car manufacturer on 09/10/2023. To mark the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 302800
• Published on 11/10/23 at 17:10
©  SAFF
Saudi Arabia/SAFF: Lay's (PepsiCo), title sponsor of the women's first division (2023-2026)

Lay's, a crisps brand belonging to the American group PepsiCo, has become a strategic partner of the Saudi Arabian Football Federation (SAFF) for three seasons (2023-2026), announced the body on 10/10/2023. The agreement was negotiated by Al-Wasail SMC, the Federation's commercial agency since…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302865
• Published on 11/10/23 at 17:00
©  Arsenal FC
Arsenal FC: Hotels.com, official partner of the men's & women's teams from 2023-24

Hotels.com, an online hotel booking platform owned by Expedia Group, has become an official partner (2nd level) of Arsenal FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 11/10/2023. The agreement covers the men's and women's (Barclays Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302866
• Published on 11/10/23 at 16:45
©  Puma
CONMEBOL: Puma sponsor & ball supplier for all competitions for 3 years (2024-2026)

German equipment manufacturer Puma has become an official partner of CONMEBOL for "all club and national team matches" organised by the body, announced the latter on 11/10/2023. The agreement will run for three years (2024-2026). As part of the agreement, the German brand will "be sponsoring…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 302847
• Published on 11/10/23 at 16:35
©  CAF
TotalEnergies AFCON Ivory Coast 2023: Apsonic (motorcycles, CIV), 3rd sponsor of the competition

Ivorian motorbike manufacturer Apsonic has become an official sponsor of the TotalEnergies Africa Cup of Nations 2023, to be held in the Ivory Coast from 13/01 to 11/02/2024, announced the Confederation of African Football on 10/10/2023. The brand has the status of official sponsor, the second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302791
• Published on 11/10/23 at 14:30
©  Formula One Group
Formula 1: Pirelli (tyres) extends as exclusive supplier for three seasons (2025-2027)

The Italian brand Pirelli has extended its contract as exclusive tyre supplier to Formula 1 for three seasons, i.e. the 2025-2027 cycle, "with the option to extend for an additional year (up to and including 2028)," announced Formula One Group on 10/10/2023. This contract also covers the Formula 2…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302753
• Published on 11/10/23 at 10:00