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©  Ipsos
Rugby World Cup 2023: TotalEnergies, the most visible sponsor of the competition in France (Ipsos)

"With 50% visibility, the TotalEnergies advertisement made the biggest impact on people's minds" during the 2023 Rugby World Cup, according to the "Les Essais transformés de la Pub" (The Tries Transformed by Advertising) barometer dedicated to the competition's sponsors and published by the Ipsos…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Media, …
• Article # 304932
• Published on 02/11/23 at 08:40
©  NBA
USA/Basketball: Skims (underwear), official partner of the NBA, WNBA & Team USA

Skims, an American underwear brand founded by Kim Kardashian in 2019, has become an official partner of the NBA, WNBA and US men's national team (Team USA) as part of a "multi-year partnership" beginning with the 2023-24 season, announced the National Basketball Association on 30/10/2023. "As…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 304865
• Published on 31/10/23 at 15:40
©  Social Football Summit
Social Football Summit: 6th edition at the Stadio Olimpico in Rome (ITA) on 21 & 22/11/2023

The sixth edition of the Social Football Summit, a benchmark international event for the football industry in terms of business, innovation, marketing and communication, will take place on Tuesday 21 and Wednesday 22/11/2023 at the Olympic Stadium in Rome (Italy), according to the organisers on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 304880
• Published on 31/10/23 at 14:50
©  adidas
Ballon d'Or 2023: adidas, Messi's equipment supplier, creates 8 rings celebrating his 8 titles

"Countless memories, eight rings, zero doubts" is the caption accompanying a photo published by adidas showing Lionel Messi (Inter Miami, MLS) wearing eight rings created by the German equipment manufacturer to represent the Argentina international's eight Ballon d'Or titles, the last of which he…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 304862
• Published on 31/10/23 at 14:20
©  Nike
Ligue 1 Uber Eats: adidas supplies 44% of players' boots in 2023-24, ahead of Nike & Puma (Footpack)

44.05% of players in the 18 Ligue 1 Uber Eats clubs (i.e. 200 players out of 455) are wearing adidas boots in 2023-24, according to a study by Footpack, a French website specialised in football equipment news, published on 26/10/2023. As in 2022-23, the brand is ahead of American equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 304811
• Published on 31/10/23 at 09:40
©  AC Milan / FC Inter Milan
Serie A TIM: Gatorade (beverages) extends as an official partner of Inter Milan & AC Milan

Gatorade, an isotonic drinks brand owned by the American group PepsiCo, has extended its partnership with AC Milan and FC Inter Milan as an official partner (3rd level), announced the two Serie A TIM clubs on 27/10/2023. The partnership with Inter will run for an additional two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304754
• Published on 30/10/23 at 15:20
©  News Tank
Weekly News Extra (23-27/10/2023)

• The Senegalese striker Sadio Mané (Al-Nassr, Roshn Saudi League) is to become the new owner of Bourges Foot 18 (French 4th division) in January 2024. • UEFA has launched the call for tenders for the broadcasting rights, in Canada, to the European Cups (Champions League, Europa League and Europa…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 304545
• Published on 27/10/23 at 17:00
©  Real Madrid CF
LALIGA EA Sports: Saudi Investment Bank official partner of Real Madrid in Saudi Arabia from 2023-24

The Saudi banking group Saudi Investment Bank has become an official partner of Real Madrid CF (LALIGA EA Sports) from the 2023-24 season, announced the club on 26/10/2023. Saudi Investment Bank has the status of regional partner, the third level in the club's sponsorship hierarchy. "We're…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304501
• Published on 27/10/23 at 11:00
©  D.R.
UEFA: Coca-Cola, partner of Euro since 1988, extends its sponsorship for the 2024 edition in Germany

The American beverage manufacturer The Coca-Cola Company has extended its partnership with UEFA to be an official sponsor of Euro 2024, which will be held in Germany (from 14/06 to 14/07/2024), announced both parties on 25/10/2023. As the "official non-alcoholic beverage sponsor", Coca-Cola is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 304333
• Published on 26/10/23 at 11:00
©  NBA
Basketball/NBA: a record €1.58bn in sponsorship revenues for the 2022-23 season

The National Basketball Association (NBA) and its franchises have generated a record $1.66bn (€1.58bn) in sponsorship revenues over the 2022-23 season, up 1.3% on 2021-22 ($1.64bn), according to data from the US agency IEG published on 16/10/2023. This figure represents a less significant…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 303987
• Published on 24/10/23 at 10:00