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©  Formula One Group
Formula 1: Pirelli (tyres) extends as exclusive supplier for three seasons (2025-2027)

The Italian brand Pirelli has extended its contract as exclusive tyre supplier to Formula 1 for three seasons, i.e. the 2025-2027 cycle, "with the option to extend for an additional year (up to and including 2028)," announced Formula One Group on 10/10/2023. This contract also covers the Formula 2…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302753
• Published on 11/10/23 at 10:00
©  Puma
TotalEnergies AFCON 2023: Puma becomes a technical partner of CAF & official ball supplier

German equipment manufacturer Puma has become a "technical partner" of the Confederation of African Football (CAF) with effect from 01/11/2023, announced the body on 09/10/2023. Puma has the status of official sponsor, the second level in CAF's sponsorship hierarchy. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 302629
• Published on 10/10/23 at 11:30
©  Oracle Red Bull Racing
Formula 1: EA Sports, Heineken, TAG Heuer... Max Verstappen's sponsors celebrate his third title

American video game publisher EA Sports, Swiss watchmaker TAG Heuer and Dutch brewer Heineken are celebrating Max Verstappen's (NED, Oracle Red Bull Racing) third consecutive Formula 1 World Drivers' Championship title on 07/10/2023. The 26-year-old was crowned following his second place in the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 302551
• Published on 09/10/23 at 16:00
©  News Tank
Weekly News Extra (02-06/10/2023)

• Getafe CF (LALIGA EA Sports) and the city council have decided to change the name of the stadium from 'Coliseum Alfonso Perez' to simply 'Coliseum', after former player Alfonso Perez, born in Getafe (ESP), made comments deemed sexist regarding women's football. • The EFL has launched a call…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 302430
• Published on 06/10/23 at 16:55
©  CAF
Africa/CAF: IMG appointed global sponsorship agency for all competitions until 2025

The Confederation of African Football (CAF) and the media rights and marketing agency IMG (Endeavour Group) "have concluded an agreement making IMG the global sponsorship agency of CAF until 2025," announced the body on 05/10/2023. As part of the partnership, "IMG will also provide marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 302391
• Published on 06/10/23 at 14:30
©  Sébastien Lascoux
Think Sport 2023: "In the United States, the models are much more flexible" (T. Lavielle, Wasserman)

"In the United States, the models are much more flexible: stakeholders are not afraid to try out different, more innovative models. At the same time, generation Z is prepared to pay a lot for brands that are committed to the world of tomorrow, which they will inherit. The economic pillars are the…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Agencies, …
• Article # 302338
• Published on 06/10/23 at 09:20
©  noon
Saudi Arabia: noon (e-commerce), official partner of the Roshn Saudi League from 2023-24

The e-commerce platform noon (KSA) is to become the "official e-commerce and merchandising partner" of the Roshn Saudi League (RSL) from the 2023-24 season, announced the Saudi professional league on 01/10/2023. As part of this agreement, the platform, which counts Saudi Arabia's sovereign…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 302271
• Published on 05/10/23 at 17:00
©  Panini
Licensing: Panini, official partner of Euroleague Basketball & The FA for the Barclays WSL

Panini, an Italian manufacturer of collectable cards and stickers, has entered into a licensing agreement with The Football Association to create "first ever Barclays Women's Super League official sticker collection to celebrate domestic women's football," announced the Football Association on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 302262
• Published on 05/10/23 at 15:30
©  Real Madrid CF
Real Madrid CF: a strategic partnership with Visit Dubai (tourism board) for 2023-2033

Real Madrid CF (LALIGA EA Sports) and the Dubai Corporation for Tourism and Commerce Marketing, through its Visit Dubai brand, have entered into a partnership to "support Dubai's ambitious plans as part of its recently announced Dubai Economic Agenda - D33" for ten years (2023-2033), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302219
• Published on 05/10/23 at 11:40
©  AS Roma
Serie A TIM: Riyadh Season (festival) main shirt sponsor of AS Roma (2023-2025, €12.5m/year)

The Riyadh Season cultural festival, an annual event organised by the Saudi Arabian General Authority for Entertainment in the Kingdom's capital since 2019, has become the main shirt sponsor of AS Roma (Serie A TIM) for two seasons (2023-2025), announced the club on 04/10/2023. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302143
• Published on 04/10/23 at 18:10