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©  CAF
TotalEnergies AFCON 2023: Tecno Mobile (technology, CHN), 2nd sponsor of the competition

Tecno Mobile, a Chinese smartphone manufacturer, has become an official sponsor of the TotalEnergies CAF Africa Cup of Nations 2023, to be held in the Ivory Coast from 13/01 to 11/02/2024, announced the Confederation of African Football on 21/09/2023. The Chinese company has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 301248
• Published on 26/09/23 at 16:35
©  Liverpool FC
Liverpool FC: AXA (insurance) title sponsor of the women's team's new training centre in Melwood

AXA, a French insurance company, has extended its partnership with Liverpool FC (Premier League) and obtained the naming rights to the women's team's (Barclays Women's Super League) new training centre, announced the club on 22/09/2023. As part of the agreement, the site will be known as the AXA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 301179
• Published on 26/09/23 at 10:40
©  MG
A week before Think Sport 2023 at the Maison du Handball, take a look back at Think Football 2022

What will be the legacy of the 2022 World Cup in Qatar? What are the stakes for partners and broadcasters when the World Cup is held in the Middle East for the first time and in the middle of the football season? What role do supporters play in clubs? How can women's football in France be given a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Media Audiences, …
• Article # 301165
• Published on 26/09/23 at 10:00
Think Sport 2023: a talk on "International Trends" with C. Revel, S. Sauvage & T. Lavielle

• The Women's World Cup 2019, the Alpine Skiing World Championships 2023, the Rugby World Cup 2023 and, most importantly, the Summer Olympic and Paralympic Games in Paris in 2024 and perhaps the Winter Olympic and Paralympic Games in 2030: France has established itself as a benchmark for hosting…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 301071
• Published on 25/09/23 at 16:00
©  RC Lens
Ligue 1 Uber Eats: Izac (clothing), official tailor of RC Lens for two seasons (2023-2025)

Izac, a French clothing brand, has become the official clothing tailor of RC Lens (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the club on 22/09/2023. The brand has the status of official partner, the third level in RC Lens' sponsorship hierarchy. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 301046
• Published on 25/09/23 at 13:40
©  News Tank
Weekly News Extra (18-22/09/2023)

• Chelsea FC (Premier League) has reportedly raised $500m from US investment fund Ares Management to finance the renovation of Stamford Bridge and pursue its timeshare strategy by acquiring other clubs abroad, according to the Financial Times. • TSG Hoffenheim (Bundesliga) has been nominated for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 300943
• Published on 22/09/23 at 16:50
©  Hisense
Paris Saint-Germain: Hisense (electronics, CHN) extends as an official partner (2023-2025)

Hisense has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional two seasons (2023-2025), announced the Chinese electronics group on 22/09/2023. Hisense has been involved with the Parisian club since the 2020-21 season. As part of this agreement, the group has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300942
• Published on 22/09/23 at 16:15
©  IRFU
Rugby/IRFU: Vodafone (telecoms) extends as Ireland's main jersey sponsor (2024-2028)

Vodafone Ireland, the Irish subsidiary of the British telecommunications operator, has extended its partnership with the Irish Rugby Football Union for an additional four seasons from 01/07/2024 to 30/06/2028, announced the IRFU on 20/09/2023. This extension is valued at a total of £20m…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 300682
• Published on 21/09/23 at 09:20
©  D.R.
Paris 2024: Highfield to supply rigid inflatable boats for the opening ceremony on the Seine

Highfield France, a company specialised in the design and manufacture of semi-rigid aluminium boats, has become the 35th "official supporter" of the COJOP Paris 2024, the third level in the committee's sponsorship hierarchy, on 20/09/2023. The UK-based company will be responsible for supplying…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 300649
• Published on 20/09/23 at 16:35
©  Valencia CF
LALIGA EA Sports: Puma extends as equipment supplier of Valencia CF beyond the 2023-24 season

Puma has extended as equipment supplier of Valencia CF (LALIGA EA Sports) as part of "a long-term agreement" from the 2024-25 season, announced the club on 19/09/2023. The agreement covers all of the club's teams (men's, women's and youth). The renewed partnership will run for five seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 300590
• Published on 20/09/23 at 13:40