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©  Paris Basketball
Paris Basketball: "The adidas Arena will be the best basketball venue in Europe" (David Kahn)

"Changing arenas will be a huge improvement for Paris Basketball (Betclic Élite). The next two seasons (2024-2026) will be especially important for the club. It's been decades since a sports arena was built in Paris. This arena will be the best basketball venue in Europe," David Kahn, president…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 300163
• Published on 15/09/23 at 11:30
©  AS Monaco FC
Ligue 1 Uber Eats: Yomoni (online savings), sleeve sponsor of AS Monaco FC from the 2023-24 season

Yomoni, a French company specialised in online savings solutions, has become a sleeve sponsor of AS Monaco FC (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 14/09/2023. The brand has the status of premium partner, the second level in the Monaco club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300021
• Published on 14/09/23 at 10:50
©  Kronenbourg SAS
Paris 2024: Tourtel Twist (non-alcoholic beer, Kronenbourg group) 34th official supporter

Tourtel Twist, a non alcoholic aromatised beer brand from the Kronenbourg SAS group, has become the 34th "official supporter" of COJOP Paris 2024, i.e. the third level in the committee's sponsorship hierarchy, on 14/09/2023. The "0.0% alcohol-free beer" brand will be distributed at the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 299986
• Published on 14/09/23 at 09:00
©  D.R.
Manchester United FC: Qualcomm (Snapdragon, technology), main shirt sponsor from 2024-25 (€70m/year)

Qualcomm, an American company specialised in telecommunications technologies, has extended its partnership with Manchester United FC (Premier League) to become the club's main shirt sponsor from the 2024-25 season, announced the club on 12/09/2023. Qualcomm has been a global partner (2nd level…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 299855
• Published on 13/09/23 at 11:30
©  D.R.
FIBA: Ganten (water), Molten (basketballs) & Smart (telecoms) extend their global partnerships

Ganten, a Chinese mineral water brand, and Smart Communications (or Smart), a telecommunications service based in the Philippines, have extended their roles as global partners (1st level) of FIBA until the 2027 World Cup played in Qatar, announced the body on 08 and 11/09/2023. Ganten, a FIBA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 299744
• Published on 12/09/23 at 16:35
©  Falken Tyre
Sponsorship: Falken Tyre (tyres) extends as partner of Atlético Madrid & Borussia Mönchengladbach

Falken Tyre Europe GmbH has extended its sponsorship agreements with Club Atlético de Madrid (LaLiga EA Sports) and Borussia Mönchengladbach (Bundesliga) for the 2023-24 season, announced the European subsidiary of Japanese tyre brand Falken (Sumimoto Rubber Industries group) on 10/09/2023. Both…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 299720
• Published on 12/09/23 at 14:30
©  UEFA
UEFA: Bitburger (beer, GER), fourth national partner of Euro 2024

German brewer Bitburger has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 11/09/2023. The agreement was negotiated by the Swiss agency CAA Eleven. As part of the partnership, the German brand will benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 299687
• Published on 12/09/23 at 10:40
©  FFF
FFF: deal reached with the French national team for a new agreement concerning players' image rights

The Fédération Française de Football (FFF) and the players of the French national team have reached agreement on a new agreement concerning the management of their image rights, announced the body on 11/09/2023. Kylian Mbappé and his entourage, followed in particular by Antoine Griezmann and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 299671
• Published on 12/09/23 at 08:45
©  US Open
US Open 2023: Novak Djokovic & Coco Gauff's sponsors celebrate their titles

Novak Djokovic won the final of the 2023 US Open against Russia's Daniil Medvedev (6-3, 7-6 [5], 6-3) on 11/09/2023. This was the Serb's record 24th Grand Slam title. "Tenacity never gets old," said Lacoste, Novak Djokovic's equipment supplier excluding footwear (2017-2025), on social media…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 299635
• Published on 11/09/23 at 16:00
©  IRFU
Rugby: Canterbury extends as equipment supplier of the IRFU for 4 seasons (2024-2028)

Canterbury, a UK-based brand of New Zealand origin, has extended its contract as equipment supplier to the Irish Rugby Football Union (IRFU) Rugby XV and Sevens teams (senior and U20) for an additional four seasons (2024-2028), announced the IRFU on 07/09/2023. The extension is valued at a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 299577
• Published on 11/09/23 at 13:40