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©  Bologna FC 1909
Serie A TIM: Lavoropiù (recruitment agency) extends as sleeve sponsor of Bologna FC 1909 for 2023-24

Lavoropiù, an Italian recruitment agency, has extended its role as sleeve sponsor of all Bologna FC 1909 (Serie A TIM) teams for the 2023-24 season. In addition to displaying its logo on the left sleeve of the club's shirt, Lavoropiù will once again provide reception staff for the hospitality…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 296401
• Published on 27/07/23 at 16:55
©  Ryder Cup
Golf: DP World (logistics, UAE), global partner of the 2023 Ryder Cup in Rome (ITA)

DP World, a port operator and subsidiary of Dubai World, a company owned by the government of the United Arab Emirates, has become a global partner of the 2023 Ryder Cup organised at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023, announced Ryder Cup Europe and PGA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 296378
• Published on 27/07/23 at 15:20
©  Genoa CFC
Serie A TIM: Pulsee Luce e Gas (electricity), main shirt sponsor of Genoa CFC for 2023-2025

Pulsee Luce e Gas, an electricity supplier belonging to the Axpo Italia group, has become a major partner and main shirt sponsor of Genoa CFC for the 2023-24 and 2024-25 Serie A TIM seasons and Coppa Italia Frecciarossa matches, announced the club promoted to the top flight for the 2023-24 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 296373
• Published on 27/07/23 at 14:30
©  COLOPL
Ligue 1: Brilliantcrypto (JPN), premium partner of Paris Saint-Germain for 2023-2025 (€5m/year)

Brilliantcrypto, a mobile collection game featuring NFTs published by Japanese group COLOPL, has become a premium partner of Paris Saint-Germain (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the publisher which specialises in metaverse on 25/07/2023. The partnership was made official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 296346
• Published on 27/07/23 at 11:30
©  Paris 2024
Paris 2024/IOC: Omega installs the Olympic Games countdown clock at the foot of the Eiffel Tower

Omega, a Swiss luxury watch brand belonging to the Swatch Group, has activated its partnership with the IOC and Paris 2024 and installed the countdown clock for the Opening Ceremony of the Olympic Games on 26/07/2024 at the Port de la Bourdonnais in Paris, at the foot of the Eiffel Tower…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 296216
• Published on 26/07/23 at 13:00
©  ASO
Tour de France 2023: 56 partners, €2.3m in prize money & followed by 75% of French people

The Tour de France 2023, organised by Amaury Sport Organisation (ASO) and won for the second time in a row by Denmark's Jonas Vingegaard (Jumbo-Visma, NED), was broadcast in full in France by the public broadcaster France Télévisions and the pay-TV channels Eurosport from 01 to 23/07/2023. A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 296134
• Published on 26/07/23 at 08:40
©  Nike
Women's World Cup 2023: France's sponsors committed to fighting prejudice in football

The French women's football team's first match versus Jamaica (0-0, Group F, 23/07/2023) was an opportunity for the Fédération Française de Football's sponsors to activate their partnerships at the start of the Women's World Cup 2023 (in Australia and New Zealand from 20/07 to 20/08/2023). The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 296100
• Published on 25/07/23 at 14:35
©  SC Bastia
Ligue 2 BKT: Actual group (HR) sleeve sponsor of SC Bastia for 2023-2025

Actual group, an independent group in the employment and temporary work agencies sector, has become a main partner (2nd level) and sleeve sponsor of SC Bastia (Ligue 2 BKT) for two seasons (2023-2025), announced the club on 24/07/2023. The partnership also includes "extensive visibility and a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 296079
• Published on 25/07/23 at 13:00
©  LVMH / P. Servent
Paris 2024: LVMH group becomes the sixth premium partner of the Olympic Games for €150m

The French group LVMH Moët Hennessy Louis Vuitton, owner of 75 brands, has become the sixth and, most likely, final premium partner of the Paris 2024 Olympic and Paralympic Games, the first level in the COJOP sponsorship hierarchy, on 24/07/2023. The value of this partnership is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 296039
• Published on 25/07/23 at 09:30
©  Union Berlin
Bundesliga: Paramount+ (VoD), main shirt sponsor of Union Berlin from 2023-24

Paramount+, a video-on-demand service provided by US media conglomerate Paramount Global, has become the main shirt sponsor of 1. FC Union Berlin (Bundesliga) from the 2023-24 season, announced the club on 21/07/2023, without giving any indication as to the duration of the partnership. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 296013
• Published on 24/07/23 at 15:50