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©  Future of Sport
Future of Sport: "The Women's Euro 2022 was enormous for women's football" (S. Black, Liverpool FC)

"The Euros last year (Women's Euro 2022), were enormous for women's football. A couple of years ago the media would cover Liverpool Women but not to any extent that what we're seeing today. Now we're seeing, the BBC, Sky, national newspapers and all the big players, having a women specific sports…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 291966
• Published on 16/06/23 at 15:30
©  D.R.
Future of Sport: "We have to think about the legacy of Paris 2024" (A. Bompard, Carrefour)

"There are many inspirational things that are so important for us. We are at almost one year away from the Olympics. Carrefour are one of the five premium partners of the event. We have the chance to discuss a lot with Tony Estanguet (president of Paris 2024) and all the teams. We must succeed in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 292083
• Published on 16/06/23 at 12:30
©  Anne Milloux, Puma
Equipment suppliers: Richard Teyssier (FRA) named global brand & marketing director at Puma

Frenchman Richard Teyssier has been appointed global brand and marketing director at Puma, announced the German manufacturer on 14/06/2023. He will take up his post on 01/07/2023 and will report directly to Arne Freundt, who has been CEO of Puma since the end of 2022 and the departure of Bjørn…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 292081
• Published on 16/06/23 at 11:00
©  Future of Sport
Future of Sport: "Women's sports - the best investment that you can make" (J. Uhrman, Angel City FC)

"Women's sports is incredibly investable, it's the best investment that you can make in the world of sports right now. When you have partners like FIFA and Angel City out there, communicating our value and demanding our value, that's how it's going to grow," said Julie Uhrman co-founder and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 291990
• Published on 15/06/23 at 17:30
©  Intersport
esports: Intersport enters the sector as an official merchandise distributor for five clubs

Intersport France has launched its first esports operations as the official merchandise distributor for four French clubs (Karmine Corp, Team Vitality, Izidream, JobLife) and one Swiss team (Team BDS) from 2023, announced the French subsidiary of the Swiss sporting goods retail group on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 291889
• Published on 15/06/23 at 14:40
©  LFP
France/LFP: BKT (tyres) extends as title sponsor of Ligue 2 for four seasons (2024-2028)

Balkrishna Industries Ltd (BKT), an Indian tire manufacturer, has extended its partnership with the Ligue de Football Professionnel and will retain the naming rights for Ligue 2 for an additional four seasons, i.e. the 2024-2028 cycle, announced the LFP on 14/06/2023. The competition will thus…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 291868
• Published on 14/06/23 at 17:35
©  Joma
LaLiga Santander: Joma extends as equipment supplier of Villarreal CF for 4 seasons (2023-2027)

Joma has extended as the official equipment supplier of Villarreal CF (LaLiga Santander) for four seasons (2023-2027), announced the Spanish club on 12/06/2023. The two sides have been partners since 2016-17. As part of the agreement, which covers the club's shirts and training kits for all…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 291859
• Published on 14/06/23 at 17:00
©  UEFA
UEFA: Ergo (insurance, GER) becomes the second national partner of Euro 2024

Ergo, a German insurance company, has become a national partner (2nd level) of Euro 2024 (held in Germany from 14/06 to 14/07/2024), announced UEFA on 12/06/2023. This is the second national partner of the competition, after the German public railway company Deutsche Bahn (agreement signed on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 291832
• Published on 14/06/23 at 16:20
©  Aldi
esports: Aldi (supermarkets) launches a communication campaign to encourage women in the sector

Aldi France, a national subsidiary of the German group specialised in hard-discount supermarkets, has launched the "Place aux nouvelles gameuses" programme aimed at encouraging more women in the esports sector, announced the company, partner of three French esports clubs (Team Vitality, Solary and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility, …
• Article # 291694
• Published on 13/06/23 at 16:35
©  Liga Portugal
Portugal: Puma (GER) becomes the football supplier for Liga Portugal competitions (2023-2026)

Puma has become an official sponsor (2nd level) and football supplier for the Liga Portugal competitions (Primeira Liga, Segunda Liga, Allianz Cup) for three seasons (2023-2026), announced the governing body on 09/06/2023. The Portuguese league becomes the third European league whose footballs are…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 291682
• Published on 13/06/23 at 15:30