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©  FC Bayern Munich
FC Bayern Munich: Qatar Airways, sleeve sponsor since 2018-19, will not extend beyond 2022-23

Qatari airline Qatar Airways has terminated "by mutual agreement" its sleeve sponsorship contract with FC Bayern Munich (Bundesliga) that began in the 2018-19 season, announced the German club on 28/06/2023. The club has not yet announced a replacement. The contract, which expired on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293392
• Published on 28/06/23 at 15:20
©  AELTC
Tennis: Stella Artois (beer, BEL) official partner of Wimbledon from the 2023 edition

Belgian beer brand Stella Artois (AB InBev Group) has become the "official beer" of the Wimbledon Grand Slam tournament from the 2023 edition (played from 03/07 to 16/07/2023), announced the All England Lawn Tennis Club (AELTC) on 27/06/2023. The brand was an official partner of Wimbledon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293334
• Published on 28/06/23 at 13:00
©  D.R.
Golf/Ryder Cup: Roc Nation (consultancy agency) enlisted to reach new audiences

Roc Nation Sports International, an agency specialised in management and career management in sport, has signed a "consultancy partnership" with Ryder Cup Europe, the organising body of the golf competition pitting the United States against Europe, on 27/06/2023. The Ryder Cup 2023 will be held at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Social Networks
• Article # 293306
• Published on 28/06/23 at 11:30
©  RCD Mallorca
LaLiga Santander: Nike extends as equipment supplier of RCD Mallorca for 5 seasons (2023-2028)

Nike has extended as the equipment supplier of RCD Mallorca (LaLiga Santander) for five seasons (2023-2028), announced the club on 27/06/2023. The agreement, valued at €1m per season, also includes a renewal clause for an additional two years (2028-2030). The three-way partnership also extends…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 293315
• Published on 28/06/23 at 10:40
©  FIFA
FIFA: BMO (bank, CAN), official supporter of the Women's World Cup 2023 in North America

Bank of Montreal (BMO), a Canadian banking group, has become an official supporter (3rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 27/06/2023. The Canadian bank is the second brand to become an official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293304
• Published on 28/06/23 at 10:00
©  LFP
LFP: agreement with ISG/TGI Sport for geolocalised virtual advertising during Ligue 1 matches

LFP Media has entered into a partnership with the marketing agency ISG/TGI Sport "to produce virtual feeds on several Ligue 1 Uber Eats matches from the 2023-24 season," announced the Ligue de Football Professionnel's commercial subsidiary on 27/06/2023. "From the 2023-24 season, several Ligue…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 293278
• Published on 28/06/23 at 09:20
©  AFC Bournemouth
AFC Bournemouth: Vitality (insurance) extends its stadium naming rights (2023-2026)

Vitality, the UK health and life insurance group, has extended its naming rights to the Vitality Stadium (11,329 capacity) for three seasons (2023-2026), announced AFC Bournemouth (Premier League) on 26/06/2023. Vitality acquired these rights on 09/07/2015. As part of the agreement, the British…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 293171
• Published on 27/06/23 at 13:00
©  Premiership Rugby
Rugby/England: eToro, official trading platform of Premiership Rugby from 2023-24

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner of Premiership Rugby from 2023-24, announced the organising body of the English Rugby Championship ("Gallagher Premiership Rugby") on 22/06/2023. As part of this partnership, eToro will benefit from visibility…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293143
• Published on 27/06/23 at 10:00
©  Aston Villa FC
Premier League: Trade Nation (trading), sleeve sponsor of Aston Villa from the 2023-24 season

Trade Nation, a British company specialised in trading, has become a sleeve sponsor of Aston Villa FC (Premier League) from the 2023-24 season, announced the club on 22/06/2023. The agreement covers the club's men's and women's teams. Trade Nation takes over from sports betting operator Kaiyun…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293141
• Published on 27/06/23 at 09:20
©  FIFA
FIFA: TAB (betting) & Optus (telecoms), official supporters of the Women's World Cup 2023

TAB (Totalisator Agency Board) New Zealand, New Zealand's national lottery and sports betting operator, has become an official supporter of the Women's World Cup 2023 (Australia and New Zealand, 20/07 to 20/08/2023), announced FIFA on 26/06/2023. The bookmaker will benefit from visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 293112
• Published on 26/06/23 at 17:10