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©  Google
England: Google Pixel (smartphones), official partner of men's & women's national teams from 2023

Google, an American technology services company, has become an official partner of the England men's and women's national teams from 2023 via its Google Pixel smartphone brand, announced The Football Association on 26/06/2023. This is Google's first deal in English football via Google Pixel, while…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293086
• Published on 26/06/23 at 16:00
©  D.R.
Future of Sport/VivaTech 2023: 150,000 visitors, 11,400 startups & 2,800 exhibitors

150,000 visitors (from 174 countries) on site, 405,000 visitors online, 11,400 start-ups, 2,800 exhibitors and more than 450 speakers: these are the main indicators of the success of the 7th edition of VivaTech, Europe's biggest event dedicated to start-ups and tech, which this year joined forces…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 292987
• Published on 26/06/23 at 14:30
©  Clermont Foot 63
Ligue 1 Uber Eats: Staffmatch (temp agency), main shirt sponsor of Clermont Foot 63 (2023-2025)

Staffmatch, a French temporary employment agency, has become a major partner (1st level) and main shirt sponsor of Clermont Foot 63 (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the club on 22/06/2023. The French company specialised in human resources succeeds the City of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293031
• Published on 26/06/23 at 13:40
©  Udinese Calcio
Udinese Calcio: Dacia (main shirt sponsor/stadium naming partner) will not extend beyond 2022-23

Dacia, a Romanian car brand belonging to the French Renault group, has ended its sponsorship agreement with Udinese Calcio (Serie A TIM), it announced on 23/06/2023. The brand had been the Italian club's main shirt sponsor since the 2009-10 season, and had held the naming rights for the Dacia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 293028
• Published on 26/06/23 at 13:00
©  D.R.
French sport: a predicted value of €7.8bn in 2032 (+97% vs 2022) according to study by Two Circles

"The value of the French sports economy is expected to reach €7.8bn by 2032 - a remarkable growth of 97% from €4.0bn today," explains a report conducted by the sports marketing agency Two Circles in conjunction with Global Sports Week Paris. Entitled "The Golden Decade of French Sport (from 2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 292992
• Published on 26/06/23 at 10:00
©  ATP
Tennis: Lexus (car manufacturer, Toyota), platinum partner (2nd level) of the ATP Tour from 2023

Lexus, a brand of cars made by Japanese car manufacturer Toyota, has become a "platinum partner" and "official automotive partner" of the Association of Tennis Professionals from 2023, announced the body on 22/06/2023. As a "platinum partner", Lexus will rank second in the ATP's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292985
• Published on 26/06/23 at 09:20
©  News Tank
Weekly News Extra (19-23/06/2023)

• UEFA's Club Financial Control Body (CFCB) will review the situation of Toulouse FC (Ligue 1 Uber Eats) and AC Milan (Serie A TIM), which both qualified for European Cups but are owned by the same majority shareholder: RedBird Capital Partners. • The Portuguese pay-TV group Sport TV has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 292905
• Published on 23/06/23 at 18:10
©  D.R.
Cycling: TikTok (social network), official supplier of the men's and women's Tour de France in 2023

TikTok (Douyin in Asia) has become an official supplier of the Tour de France 2023 (from 01 to 23/07/2023) and the Tour de France Femmes avec Zwift 2023 (from 23 to 30/07/2023), announced the social network owned by the Chinese group ByteDance on 22/06/2023. TikTok has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 292781
• Published on 22/06/23 at 18:00
©  Valencia CF
LaLiga Santander: TM Real Estate to succeed Cazoo as main shirt sponsor of Valencia CF from 2023-24

TM Real Estate Group, a Spanish holding company specialised the residential and tourism sector, has become the main shirt sponsor of Valencia CF (LaLiga Santander) as part of a "multi-year agreement" starting from the  2023-24 season, announced the club 22/06/2023. As part of this agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292767
• Published on 22/06/23 at 16:00
©  Sportfive
Bundesliga: Sportfive extends as marketing agency of Borussia Dortmund and Bayer Leverkusen

Sportfive has extended as marketing agency of Borussia Dortmund (Bundesliga) until 30/06/2031 and of Bayer 04 Leverkusen (Bundesliga) until 30/06/2029, announced the agency on 20/06 and 21/06/2023. "Sportfive has been supporting the eight-time Bundesliga champions since 1999 in all marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 292756
• Published on 22/06/23 at 15:00