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©  FC Bayern Munich
FC Bayern Munich: cooperation agreement with Schwarz Group (PreZero, XM Cyber, STACKIT & Saskia)

FC Bayern Munich (Bundesliga) and Schwarz Group, a German retail group that operates the supermarkets Lidl and Kaufland, have signed a cooperation agreement in which the group's brands PreZero (waste management), XM Cyber and STACKIT (IT products), and Saskia (Lidl's mineral water brand), will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294088
• Published on 05/07/23 at 10:00
Manchester City FC: Asahi (beer), training kit sponsor from 2023-24

Japanese brewer Asahi has extended as the official beer of Manchester City FC (Premier League) and will become the club's training kit sponsor from the 2023-24 season, announced the club on 04/07/2023. The agreement, which covers the club's men's and women's teams, will see the group promote its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294070
• Published on 05/07/23 at 08:40
©  OGC Nice
Ligue 1 Uber Eats: Le Coq Sportif succeeds Macron as OGC Nice's equipment supplier from 2023-24

French brand Le Coq Sportif has become the official equipment supplier of OGC Nice (Ligue 1 Uber Eats) from the 2023-24 season, announced the club, which also presented its home and away shirts for the 2023-24 season, on 01/07/2023. The agreement covers all the club's teams (men and women)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 294045
• Published on 04/07/23 at 16:55
©  LA 2028
Los Angeles 2028: Oakley (sunglasses), official eyewear for the Olympic Games & Team USA

Oakley, an American sunglasses brand belonging to the Italian group EssilorLuxottica, has become the official eyewear supplier for the Los Angeles 2028 Olympic and Paralympic Games (California, United States), announced the Los Angeles organising committee on 28/06/2023. Oakley has also become…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 293959
• Published on 04/07/23 at 10:00
©  Genoa CFC
Serie A TIM: Kappa succeeds Castore as equipment supplier of promoted side Genoa CFC (2023-2026)

Kappa has become the official equipment supplier of Genoa CFC for three seasons (2023-2026), announced the club promoted to the Serie A TIM for the 2023-24 season, on 03/07/2023. The agreement covers all the club's teams (men's, women's and youth). The Italian brand succeeds the British…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 293912
• Published on 04/07/23 at 08:40
©  AC Milan
Serie A TIM: New Era (headwear) partners with AC Milan & launches an exclusive collection

NewEra, an American headwear brand headquartered in Buffalo, New York, has become a partner of AC Milan (Serie A TIM) and has launched "an exclusive collection of headwear celebrating the history of the Rossoneri," announced the Italian club on 30/06/2023. "The partnership joins two iconic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 293891
• Published on 03/07/23 at 15:45
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label) extends as sleeve sponsor for 2023-24

D'Or et de Platine, a French musical label created by Marseille rapper JuL, has extended as a sleeve sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for the 2023-24 season, announced the club on 07/02/2023. The agreement covers the men's and women's (D2 Féminine) teams. The label has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293810
• Published on 03/07/23 at 13:40
©  adidas
Serie A TIM: adidas succeeds New Balance as equipment supplier of AS Roma from 2023-24

adidas has become the official equipment supplier of AS Roma (Serie A TIM) as part of a "long-term partnership" from the 2023-24 season, announced the club on 03/07/2023. The agreement covers all the club's teams (men's, women's, youth and esports). The German brand succeeds New Balance, which…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 293821
• Published on 03/07/23 at 10:40
©  News Tank
Weekly News Extra (26-30/06/2023)

• Manchester United FC (Premier League) has raised its revenue forecast for the 2022-23 financial year to a record £640m (€742m). • The Lega Serie A has launched a call for tenders for the broadcasting rights in Italy to the Coppa Italia Frecciarossa and the EA Sports Supercup (Supercoppa…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 293727
• Published on 30/06/23 at 17:00
©  Manchester City FC
Manchester City FC: OKX (crypto) extends partnership and becomes a sleeve sponsor from 2023-24

OKX, a Seychelles-based cryptocurrency exchange platform, has extended its partnership with Manchester City FC (Premier League) and become its sleeve sponsor under a "multi-year agreement" from the 2023-24 season, announced the club on 30/06/2023. The agreement covers the club's men's and women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293750
• Published on 30/06/23 at 16:45