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©  Borussia Mönchengladbach
Bundesliga: Audi extends as an automotive partner of Borussia Mönchengladbach until 2026

Audi, a German car manufacturer belonging to the Volkswagen Group, has extended as a co-sponsor (2nd level) of Borussia Mönchengladbach (Bundesliga) for an additional three seasons (2023-2026), on 21/07/2023. Audi has been a premium partner of Borussia-Park (59,724 capacity) since 2004 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, Marketing - Communication
• Article # 295930
• Published on 24/07/23 at 10:40
©  Juventus FC
Serie A TIM: Nexen Tire (tyres, KOR), partner of Juventus FC from 2023-24

Nexen Tire, a South Korean tire manufacturer, has become a partner of Juventus FC (Serie A TIM) from the 2023-24 season, announced the club on 19/07/2023. Nexen Tire has "partner" status, the fourth level in Juventus' sponsorship hierarchy alongside Coca-Cola (beverages), Hublot (watchmaker…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 295861
• Published on 21/07/23 at 16:36
©  News Tank
Weekly News Extra (17-21/07/2023)

• The next European Club Association (ECA) general assembly (the 30th) will take place in Berlin (GER) from 05 to 07/09/2023. • Bologna FC 1909 (Serie A TIM) has presented its temporary stadium project (16,000 capacity) which will cost €12m. It will host the club's home matches during the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 295845
• Published on 21/07/23 at 16:15
©  Alpine
Formula 1: Philippe Krief succeeds Laurent Rossi as CEO of Alpine (Renault Group)

Frenchman Philippe Krief has been appointed CEO of the Alpine brand belonging to Renault Group on 20/07/2023. He succeeds Frenchman Laurent Rossi, who has been CEO in charge of the Alpine Cars, Sport, F1 and Competition divisions since 11/01/2021 and the resignation of Cyril Abiteboul (in office…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 295835
• Published on 21/07/23 at 14:40
©  SLX
Paris 2024: SLX (ENG), official supporter responsible for providing broadcast lighting

SLX, a British company specialised in lighting systems, will become the 28th "official supporter" of the COJOP Paris 2024, the third level in the Organising Committee's sponsorship hierarchy, announced the body on 21/07/2023. As part of this partnership, SLX will be responsible for supplying…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Stadiums
• Article # 295789
• Published on 21/07/23 at 11:30
©  FIFA
FIFA Women's World Cup 2023: entire inventory of sponsorship rights sold

All sponsorship and partnership packages for the Women's World Cup 2023 (to be held in Australia and New Zealand from 20/07 to 20/08/2023) have been sold, according to FIFA on 20/07/2023. This is "FIFA's first-ever dedicated Women’s World Cup partnership programme," said the body. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 295776
• Published on 21/07/23 at 10:40
©  Premier League
Premier League: long-term partnership renewed with the video game EA Sports FC (formerly FIFA)

EA Sports FC (formerly known as FIFA), an American video game belonging to the Electronic Arts group, has renewed its partnership with the Premier League as part of a "multi-year" agreement, according to the English league on 20/07/2023. The renewed agreement "will see all 20 Premier League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 295764
• Published on 21/07/23 at 10:00
©  Paris 2024
Paris 2024: Air France (airline), 13th official partner of the Olympic Games

Air France has become the 13th "official partner" of the COJOP Paris 2024, the second level in the Organising Committee's sponsorship hierarchy, on 20/07/2023. The group, which has been a partner of the Paris 2024 bid since 2016, was the "official international carrier" of the Albertville…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Stadiums
• Article # 295708
• Published on 20/07/23 at 16:00
©  RC Strasbourg Alsace
Ligue 1 Uber Eats: Würth France (fastenings), sleeve sponsor of RC Strasbourg Alsace for 2023-2025

Würth France, a national subsidiary of the German Würth Group specialised in fastening materials and services, has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) to become a main sponsor (1st level) and will continue as the club's sleeve sponsor for a further two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295590
• Published on 20/07/23 at 10:00
©  FIFA
FIFA: Booking.com (travel agency), official sponsor of the Women's World Cup 2023

Booking.com, a Dutch hotel reservation platform and travel agency, has become an official sponsor of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023), announced FIFA on 19/07/2023. Booking.com has become an "official sponsor", the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 295579
• Published on 19/07/23 at 16:55