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©  D.R.
Think Sport 2023: female leaders & decision makers at the Maison du Handball in Créteil, 03/10/2023

The seventh edition of Think Sport, an annual event organised by News Tank since 2017, will take place on Tuesday 03/10/2023 at the Maison du Handball in Créteil (south east of Paris, FRA). After the 2022 edition, hosted at the Fédération Française de Football headquarters and devoted to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 295472
• Published on 19/07/23 at 16:35
©  World Rugby
Rugby Sevens: HSBC extends as title sponsor of "SVNS" the new format for the World Rugby circuit

HSBC, a British bank, has extended its partnership with World Rugby as title sponsor of the men's and women's Rugby 7s circuits, which are changing format and name, becoming the "HSBC SVNS" instead of the "HSBC Sevens Series", announced the world governing body on 18/07/2023. This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 295541
• Published on 19/07/23 at 14:30
©  EA Sports FC
Video games: Erling Haaland succeeds Kylian Mbappé on the cover of EA Sports FC 24 (formerly "FIFA")

Erling Haaland, a Norwegian player who plays for Manchester City FC (Premier League), will appear on the cover of the first EA Sports FC 24 video game (formerly known as "FIFA"), announced the US publisher EA Sports (part of the Electronic Arts group) on 13/07/2023. The game will be available on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 295534
• Published on 19/07/23 at 13:40
©  AC Milan
Serie A TIM: MSC Cruises succeeds BitMex as AC Milan's sleeve sponsor from 2023-24

MSC Cruises, a cruise line belonging to the MSC Group (maritime transport) based in Geneva (SUI), has become a main partner (1st level) and sleeve sponsor of AC Milan in the Serie A TIM and in European competitions from 2023-24, announced the club on 19/07/2023. The partnership covers all of AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295494
• Published on 19/07/23 at 11:30
©  FIFA
Women's World Cup 2023: 72% of participating teams equipped by Nike (13) or adidas (10)

With 13 national associations/federations under contract, Nike is the most represented equipment manufacturer among the 32 teams taking part in the Women's World Cup 2023 in Australia and New Zealand (from 20/07 to 20/08/2023), ahead of adidas (10 teams). Between them, the two brands equip 72% of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 295444
• Published on 19/07/23 at 08:40
©  Nike
Women's World Cup 2023: Nike launches "What The Football" a dedicated brand campaign

Nike, has launched its "What The Football" brand campaign dedicated to the Women's World Cup 2023 (to be played in Australia and New Zealand from 20/07 to 20/08/2023) "championing female footballers from around the globe who are changing the game and inspiring the world through the power of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 295417
• Published on 18/07/23 at 17:08
©  OL
Ligue 1 Uber Eats: Staffmatch (temp agency), shorts sponsor of Olympique Lyonnais (2023-2026)

Staffmatch, a French temporary employment agency, has become a major partner and shorts sponsor (left side) of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2023-2026), announced the club on 18/07/2023. The agreement was negotiated by Sportive, Olympique Lyonnais' exclusive commercial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295411
• Published on 18/07/23 at 16:40
©  FIFA
FIFA: "FIFA World" (Web3 platform) updated ahead of the Women's World Cup 2023

Roblox, an online multiplayer video game platform (66 million users connected daily), has extended its partnership with FIFA with for the Women's World Cup 2023 in Australia and New Zealand (20/07 to 20/08/2023) announced the body on 13/07/2023. Roblox is updating 'FIFA World', a virtual…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 295302
• Published on 18/07/23 at 08:40
©  Scottish Rugby
Rugby/Scotland: Scottish Gas (energy) succeeds BT as title sponsor of Murrayfield Stadium

Scottish Gas, a brand belonging to the British energy supply group Centrica, has become a principal partner (1st level) of the Scottish Rugby Union and title sponsor of the Murrayfield Stadium (68,000 capacity), home of the Scottish men's XV, which will be known as "Scottish Gas Murrayfield" for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 295193
• Published on 17/07/23 at 10:40
©  Babolat
Wimbledon: Babolat, Nike, Rolex... Carlos Alcaraz's sponsors celebrate his 2nd Grand Slam title

"This is just the beginning... Gen A era is here..." reads the headline on French tennis equipment supplier Babolat's social networks as it celebrates the second Grand Slam title (first at the US Open) won by Carlos Alcaraz (20) at Wimbledon 2023 on 17/07/2023. The Spanish tennis player beat…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 295174
• Published on 17/07/23 at 09:19