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©  News Tank
Weekly News Extra (14-18/08/2023)

• The Lega Serie A has launched an awareness campaign against audiovisual piracy entitled "#Stopiracy - La pirateria uccide il calcio" (#Stopiracy - Piracy kills football) on the occasion of the first two matchdays of the 2023-24 Serie A TIM. • Club Atlético de Madrid (LaLiga EA Sports) have…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 297628
• Published on 21/08/23 at 08:40
©  D.R.
Athletics: Deloitte (audit & consulting) global partner of World Athletics for 6 years (2024-2029)

Deloitte, an audit and consultancy firm, has become a global partner of World Athletics for six years (from 01/01/2024 to 31/12/2029), announced the body on 17/08/2023, ahead of the 2023 World Championships in Budapest, which are being held in the Hungarian capital from 19 to 27/08/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 297620
• Published on 18/08/23 at 15:35
©  FC Inter Milan
Sponsorship: major changes among the 20 Serie A TIM clubs for the 2023-24 season

With three clubs each under contract (out of 20, or 15%), Kappa and Joma are the most represented equipment suppliers in the 2023-24 Serie A TIM. In total, 12 different brands will be featured on the shirts of the 20 Italian clubs (compared with 13 in 2022-23), the highest number in the European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297612
• Published on 18/08/23 at 13:40
©  FC Bayern Munich
Sponsorship: major changes among the 18 Bundesliga clubs for the 2023-24 season

With four clubs under contract (22.2%), Nike is the most represented of the 10 equipment suppliers to the 18 clubs participating in the 2023-24 Bundesliga. The American brand, which was also the most represented last season (with six clubs under contract), is ahead of Puma, which equips three of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297580
• Published on 17/08/23 at 16:40
©  LaLiga
Spain: Visit Saudi (tourist office) global partner of LALIGA from the 2023-24 season

Visit Saudi, the national tourism board of Saudi Arabia, has become a global partner of LALIGA from the 2023-24 season, announced the Spanish League on 17/08/2023. The duration of the agreement has not been communicated. One of the aims of the partnership is to present Saudi Arabia "as the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 297569
• Published on 17/08/23 at 15:45
©  D.R.
Premier League: 6686 Sport (betting), sleeve sponsor of Wolverhampton Wanderers FC for 2023-24

Hong Kong sports betting operator 6686 Sport has become a sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2023-24 season, announced the English club on 14/08/2023. "This deal represents the biggest sleeve sponsorship in the club's history and also demonstrates the growing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297552
• Published on 17/08/23 at 13:40
©  LaLiga
LALIGA: opening of the league's first official online store in collaboration with Fanatics

LALIGA, in collaboration with Fanatics, an American manufacturer and distributor of licensed sports products, is opening its first online shop for the sale of officially licensed shirts, training wear and accessories "from most of the LALIGA EA Sports and LALIGA Hypermotion clubs," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 297550
• Published on 17/08/23 at 10:40
©  IBM
Tennis: IBM deploys AI-generated audio commentary on US Open app & website

IBM has activated its partnership with the USTA organiser of the US Open Grand Slam tournament and is deploying an artificial intelligence (AI) solution within the US Open application and website to provide audio commentary, announced the American software, hardware and IT services company on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 297544
• Published on 17/08/23 at 10:00
©  L'ESTAC
Ligue 2 BKT: LCR (real estate), main shirt sponsor of ESTAC's home shirt for 2023-24

LCR (Les Constructeurs Réunis), a French property developer, has extended its partnership with ESTAC (Ligue 2 BKT) to become the main shirt sponsor of the club's home shirt for the 2023-24 season, announced Espérance Sportive Troyes Aube Champagne on 12/08/2023. LCR previously displayed its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297518
• Published on 16/08/23 at 16:25
©  USTA
Tennis: Tiffany & Co (LVMH, jewellery) & Mount Sinai (hospital network) extend as US Open partners

Tiffany & Co, an American jewellery company belonging to the French group LVMH Moët Hennessy Louis Vuitton, is to continue as official partner of the US Open trophies from the 2023 edition and for several years to come, announced United States Tennis Association (USTA) organisers of the t on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 297511
• Published on 16/08/23 at 16:00