Filter by domain
Filter by year
Filter by month
©  Aston Villa FC
Premier League: BK8 (betting) to replace Cazoo as main shirt sponsor of Aston Villa FC (2023-2026)

BK8, a sports betting operator based in Malaysia, has become the principal partner and main shirt sponsor of Aston Villa FC (Premier League) for three seasons (2023-2026), announced the club on 22/06/2023.  This agreement will therefore come to an end right before the ban on main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292734
• Published on 22/06/23 at 14:00
©  LOSC Lille
LOSC Lille: Boulanger (distribution) to become main shirt sponsor again for 3 seasons (2023-2026)

Boulanger, a French retailer specialised in leisure, multimedia and household appliances, has extended its partnership with LOSC Lille (Ligue 1 Uber Eats) to become the club's main shirt and training kit sponsor again, for three seasons (2023-2026), announced the club on 21/06/2023. Boulanger's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292713
• Published on 22/06/23 at 13:00
©  WRU
Rugby: Vodafone (telecoms) to replace Cazoo as main shirt sponsor of the Welsh national team

Vodafone, a British telecommunications operator, has extended its partnership with the Welsh Rugby Union (WRU) to become the main shirt sponsor and the back shorts sponsor of the men's national teams (senior, U20 and U18) as part of a multi-year agreement, announced both parties on 20/06/2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292659
• Published on 22/06/23 at 10:00
©  PepsiCo
UEFA: PepsiCo (beverages) extends as a sponsor of the Champions League for three seasons (2024-2027)

PepsiCo has extended its partnership with UEFA and will remain an official sponsor of the Champions League for three additional seasons (2024-2027), announced the American multinational food, snack and beverage group on 21/06/2023. "PepsiCo is the first sponsor to renew the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Social Responsibility
• Article # 292634
• Published on 21/06/23 at 17:00
©  LaLiga
LaLiga: launch of a first online store in the summer of 2023, in collaboration with Fanatics

LaLiga, in collaboration with the US manufacturer and distributor of licensed sports products Fanatics, is to launch its first online store for the sale of licensed shirts, training gear and accessories, announced the Spanish body on 19/06/2023. Both parties have entered into "a wide-ranging…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 292443
• Published on 20/06/23 at 13:00
©  Liverpool FC
Premier League: Cadbury (confectionery) extends as official partner of Liverpool FC (2023-2026)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as official partner (2nd level) of Liverpool FC (Premier League) "for the next three seasons" (2023-2026), announced the club on 19/06/2023. Cadbury has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292430
• Published on 20/06/23 at 12:00
©  News Tank
Weekly News Extra (12-16/06/2023)

• The American investment fund MSP Sports Capital, owner of the X Games in particular, is said to be in talks with Everton FC (Premier League) in order to enter the capital of the club. • RB Leipzig (Bundesliga) reached the 2 million followers mark on TikTok, of which over 200,000 are based in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 292179
• Published on 16/06/23 at 17:50
©  News Tank
Future of Sport: "We want the Games to make environmental transition progress" (M. Vinet, Coca Cola)

"For the first time in the history of the Games, we will be reinventing the distribution model for our beverages, which will be served in returnable and reusable cups, with the assurance of waste-free Games. We want the Games to make progress in the environmental transition. It won't be perfect…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292175
• Published on 16/06/23 at 17:30
©  Bpifrance
Future of Sport: "A unifying role in bringing clubs and sportstech together" (M. Curlu, Bpifrance)

"Bpifrance supports 30 sports clubs selected each year from around a hundred applicants. We start by helping them to develop economically, before taking an innovative approach and helping them to transform their practices. Bpifrance has also worked closely with players in the French sportstech…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners, …
• Article # 292161
• Published on 16/06/23 at 17:00
©  Kappa
Ligue 1 Uber Eats: Kappa extends as equipment supplier of FC Metz for five seasons (2023-2028)

Kappa has extended as equipment supplier of FC Metz (promoted to the Ligue 1 Uber Eats for the 2023-24 season) for five seasons (2023-2028), announced the brand belonging to the BasicNet group on 16/06/2023. The agreement covers all the club's teams (men's, women's and youth). The Italian brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 292157
• Published on 16/06/23 at 16:40