Sponsors & Partners: archives 2023 (page 35/61)

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©  LOSC Lille

LOSC Lille: Boulanger (distribution) to become main shirt sponsor again for 3 seasons (2023-2026)

Boulanger, a French retailer specialised in leisure, multimedia and household appliances, has extended its partnership with LOSC Lille (Ligue 1 Uber Eats) to become the club's main shirt and training kit sponsor again, for three seasons (2023-2026), announced the club on 21/06/2023. Boulanger's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292713
• Published on
©  WRU

Rugby: Vodafone (telecoms) to replace Cazoo as main shirt sponsor of the Welsh national team

Vodafone, a British telecommunications operator, has extended its partnership with the Welsh Rugby Union (WRU) to become the main shirt sponsor and the back shorts sponsor of the men's national teams (senior, U20 and U18) as part of a multi-year agreement, announced both parties on 20/06/2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292659
• Published on
©  PepsiCo

UEFA: PepsiCo (beverages) extends as a sponsor of the Champions League for three seasons (2024-2027)

PepsiCo has extended its partnership with UEFA and will remain an official sponsor of the Champions League for three additional seasons (2024-2027), announced the American multinational food, snack and beverage group on 21/06/2023. "PepsiCo is the first sponsor to renew the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Social Responsibility
• Article # 292634
• Published on
©  LaLiga

LaLiga: launch of a first online store in the summer of 2023, in collaboration with Fanatics

LaLiga, in collaboration with the US manufacturer and distributor of licensed sports products Fanatics, is to launch its first online store for the sale of licensed shirts, training gear and accessories, announced the Spanish body on 19/06/2023. Both parties have entered into "a wide-ranging…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 292443
• Published on
©  Liverpool FC

Premier League: Cadbury (confectionery) extends as official partner of Liverpool FC (2023-2026)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as official partner (2nd level) of Liverpool FC (Premier League) "for the next three seasons" (2023-2026), announced the club on 19/06/2023. Cadbury has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292430
• Published on
©  News Tank

Weekly News Extra (12-16/06/2023)

• The American investment fund MSP Sports Capital, owner of the X Games in particular, is said to be in talks with Everton FC (Premier League) in order to enter the capital of the club. • RB Leipzig (Bundesliga) reached the 2 million followers mark on TikTok, of which over 200,000 are based in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 292179
• Published on
©  News Tank

Future of Sport: "We want the Games to make environmental transition progress" (M. Vinet, Coca Cola)

"For the first time in the history of the Games, we will be reinventing the distribution model for our beverages, which will be served in returnable and reusable cups, with the assurance of waste-free Games. We want the Games to make progress in the environmental transition. It won't be perfect…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292175
• Published on
©  Bpifrance

Future of Sport: "A unifying role in bringing clubs and sportstech together" (M. Curlu, Bpifrance)

"Bpifrance supports 30 sports clubs selected each year from around a hundred applicants. We start by helping them to develop economically, before taking an innovative approach and helping them to transform their practices. Bpifrance has also worked closely with players in the French sportstech…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners, …
• Article # 292161
• Published on
©  Kappa

Ligue 1 Uber Eats: Kappa extends as equipment supplier of FC Metz for five seasons (2023-2028)

Kappa has extended as equipment supplier of FC Metz (promoted to the Ligue 1 Uber Eats for the 2023-24 season) for five seasons (2023-2028), announced the brand belonging to the BasicNet group on 16/06/2023. The agreement covers all the club's teams (men's, women's and youth). The Italian brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 292157
• Published on
©  Future of Sport

Future of Sport: "The Women's Euro 2022 was enormous for women's football" (S. Black, Liverpool FC)

"The Euros last year (Women's Euro 2022), were enormous for women's football. A couple of years ago the media would cover Liverpool Women but not to any extent that what we're seeing today. Now we're seeing, the BBC, Sky, national newspapers and all the big players, having a women specific sports…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 291966
• Published on